Head of Digital Acquisition

Head of Digital Acquisition

Banking/credit cards client in London require a Head of Digital Acquisition to join on a 6 months contract paying up to £900/day.

You will be responsible for leading and developing Digital Acquisition channels. The role covers new customer acquisition through our core PULL channels (mainly aggregators) as well as developing new PUSH channels to engage with customers when they are not actively seeking a card

Essential
*Mastery in developing online marketing strategies driven by a focus on customer, competition, communications and cost.
*Marketing expertise in offer, promotion and placement techniques to improve recruitment campaigns focused on optimizing the existing/new channels.
*Ability to think both at a strategic level and as required drill into detail (eg of campaign performance)
*Experience in managing in a Matrix structured, large corporate environment
*A self-motivated team player who is able to naturally assume ownership of initiatives, define, structure and prioritise work for self as well as others but who also has the flexibility and capability to change priorities when circumstances dictate
*Excellent understanding of direct marketing channels
*Managing external vendors, partners and agencies
*Experience working in the online space.
*Line Management experience

Please send CV for immediate review: (see below)