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Global Marketing Manager (m/f)
Eingestellt von Hays aus Mannheim, Universitätsstadt
Gesuchte Skills: Marketing, Sales, Support
Projektbeschreibung
REFERENZNUMMER:
263448/11
IHRE AUFGABEN:
-Implements marketing strategies
-Works in collaboration with Global multi-functional team and countries to maximize value
-Provides strategic support to the department
-Leads market research studies using primary/secondary data and competitive intelligence.
-Drives new insights through integration of data from all customer groups.
-Designs war gaming/simulation scenarios to identify trends, opportunities and threats worldwide and in key local markets for product group and proposes corresponding measures.
-Develops sales forecasts scenarios and sensitivity analyses.
-Leads communication: drives product messaging and communication strategies across customer groups.
-Creates and leads execution of key expert development program.
-Contributes to stakeholder mapping.
-Leads the development of full-scale communication plans.
-Provides strategic direction to multiple agencies.
-Leads the development and launch of new campaigns that appropriately target customer groups including payors.
-Provides leadership to design and delivery of marketing mix, balancing ROI with brand KPIs.
-Leads marketing related pilots and shares best practices across the organization.
IHRE QUALIFIKATIONEN:
-Education: University degree in Business Marketing
-Experience: profound operational marketing experience including customer facing experience, and/or profound experience in operational marketing in a country
-Experience in the pharmaceutical industry is a plus
WEITERE QUALIFIKATIONEN:
Marketing manager
263448/11
IHRE AUFGABEN:
-Implements marketing strategies
-Works in collaboration with Global multi-functional team and countries to maximize value
-Provides strategic support to the department
-Leads market research studies using primary/secondary data and competitive intelligence.
-Drives new insights through integration of data from all customer groups.
-Designs war gaming/simulation scenarios to identify trends, opportunities and threats worldwide and in key local markets for product group and proposes corresponding measures.
-Develops sales forecasts scenarios and sensitivity analyses.
-Leads communication: drives product messaging and communication strategies across customer groups.
-Creates and leads execution of key expert development program.
-Contributes to stakeholder mapping.
-Leads the development of full-scale communication plans.
-Provides strategic direction to multiple agencies.
-Leads the development and launch of new campaigns that appropriately target customer groups including payors.
-Provides leadership to design and delivery of marketing mix, balancing ROI with brand KPIs.
-Leads marketing related pilots and shares best practices across the organization.
IHRE QUALIFIKATIONEN:
-Education: University degree in Business Marketing
-Experience: profound operational marketing experience including customer facing experience, and/or profound experience in operational marketing in a country
-Experience in the pharmaceutical industry is a plus
WEITERE QUALIFIKATIONEN:
Marketing manager
Projektdetails
Geforderte Qualifikationen
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Kategorie:
Marketing/Vertrieb, Sonstiges