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Global Marketing Manager (m/f)

Eingestellt von Hays aus Mannheim, Universitätsstadt

Gesuchte Skills: Marketing, Sales, Support

Projektbeschreibung

REFERENZNUMMER:

263448/11

IHRE AUFGABEN:

-Implements marketing strategies
-Works in collaboration with Global multi-functional team and countries to maximize value
-Provides strategic support to the department
-Leads market research studies using primary/secondary data and competitive intelligence.
-Drives new insights through integration of data from all customer groups.
-Designs war gaming/simulation scenarios to identify trends, opportunities and threats worldwide and in key local markets for product group and proposes corresponding measures.
-Develops sales forecasts scenarios and sensitivity analyses.
-Leads communication: drives product messaging and communication strategies across customer groups.
-Creates and leads execution of key expert development program.
-Contributes to stakeholder mapping.
-Leads the development of full-scale communication plans.
-Provides strategic direction to multiple agencies.
-Leads the development and launch of new campaigns that appropriately target customer groups including payors.
-Provides leadership to design and delivery of marketing mix, balancing ROI with brand KPIs.
-Leads marketing related pilots and shares best practices across the organization.

IHRE QUALIFIKATIONEN:

-Education: University degree in Business Marketing
-Experience: profound operational marketing experience including customer facing experience, and/or profound experience in operational marketing in a country
-Experience in the pharmaceutical industry is a plus

WEITERE QUALIFIKATIONEN:

Marketing manager

Projektdetails

  • Einsatzort:

    Basel, Schweiz

  • Projektbeginn:

    asap

  • Projektdauer:

    10 MM

  • Vertragsart:

    Contract

  • Berufserfahrung:

    Keine Angabe

Geforderte Qualifikationen

Hays

  • Straße:

    Willy-Brandt-Platz 1-3

  • Ort:

    68161 Mannheim, Universitätsstadt, Deutschland