Global Insight Analyst, Pharmaceuticals - Circa. £60-65K

Global Insight Analyst - Circa. £60K - London

We are now representing a Global Pharmaceutical Organisation in their search for a new Global Insight Analyst to be part of their Global Insight team covering a broad range of therapeutic area's. Within this role you will be making recommendations based on Global Insights to the International Marketing and Sales teams.

Purpose of the role

Leading the integration of all of insight and understanding from a variety of analytics sources to inform and to enhance the decision making with the aim of shaping and focusing the Emerging brands/Global brand / portfolio strategy. Within this role you will have strong capability in leading decisions and making recommendations for brand strategy and portfolio.

Role Responsibilities

Lead/support the development and delivery of the Insight plan
* Lead qualitative and quantitative analyses and development of business cases to determine key opportunities for the brand and/or portfolio
* Develop and own long term forecasts and risk models ensuring assumptions are agreed and reflect Insights and best understanding of market dynamics
* Interact with key local market contacts to validate forecast assumptions and market understanding

* Lead, negotiate & Interact with multiple business groups across the business.

* Design and develop all market research supporting Insight development and strategy testing including Global Promotional materials development work
* Facilitate strategy review events where applicable, including war games, scenario planning and uncertainty analyses
* Lead analyses & evaluations to support licensing opportunities where relevant

Other areas of focus: Customer Insight, Brand Positioning, Brand Strategy, Outsmarting Competitors, Portfolio Strategy & Management, Compelling Communications, Integrated Customer

Minimum Requirements:

This role is ideally suited for an individual with strong experience within Marketing Insights, building forecasts; conducting quantitative and qualitative primary research within the Pharmaceuticals, Life Sciences or Consumer Industries.

For further information please contact Sarra Gwilym 0207 758 7311 or forward your CV following the details below

To find out more about Real Staffing please visit www.realstaffing.com