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Field Marketing Consultant - Maternity Contract

Eingestellt von Avanade UK Ltd

Gesuchte Skills: Marketing, Sales, Telemarketing, Social media

Projektbeschreibung

DESCRIPTION

Role Overview:
This role supports the UK Marketing on campaigns, projects and tasks that support four pillars of activity: brand awareness, lead generation, sales enablement and internal communications. This is an exciting opportunity to join Avanade UK as we are planning our first integrated marketing communications campaign to raise our profile and grow the business.

The Consultant, Field Marketing works with UK marketing lead and the sales and marketing community to develop, own and support various marketing campaigns and initiatives

Key RESPONSIBILITIES:
-      Campaign Management: Work with UK marketing lead and business leads to create, manage and execute marketing campaigns, lead generation tracking and reporting. Opportunity to own 2-3 campaigns
-      Ensures campaigns and activities align to global and European marketing objectives. Monitors and makes ongoing adjustments to marketing campaigns and activities to keep them relevant.
-      Agency coordination: Work with agencies (creative, digital, integrated and PR) to create materials on brand.
-      Customer centric Marketing: Supports planning and implementation of local market awareness, account-based marketing, lead generation and customer marketing initiatives
-      Press and Thought Leadership: Raise the company and our thought leadership profile via PR activities, achieving a good rate of coverage in targeted titles and ensuring integration with overall marketing campaign
-      Supports specific programs (events, sales support campaigns, social media/social business) that facilitate long term relationship building and cross-selling
-      Customer Evidence: Supports customer evidence process by working with business development to identify new wins, public references, and case studies, and to develop content and acquire approvals
-      Provides guidance and direction to support local programs - driving account research, telemarketing, events or other lead generation initiatives
-      Marketing Measurement: Works with the UK Marketing Lead to define metrics and analyze them to track marketing campaign effectiveness and recommends strategy adjustment where necessary
-      Budgeting: Assists in the fiscal budgeting process, raising of POs, compiles reports and scorecards for management
-      Planning: Assists in the annual marketing planning process
-      Digital: Regular updating of .co.uk website, LinkedIn, Twitter, and other social media to ensure we have relevant and up-to-date content. Manage web leads
-      Internal communications: manage employee events, newsletters, online communities
-      Awards: manage relevant award entries
-      Logistics and project management of employee and client events
-      Employee engagement: charities/partnerships, alumni marketing
-      Recruitment marketing: working closely with HR top promote employee brand, design and support activities
-      Hospitality and sponsorship

QUALIFICATIONS

Skills/Knowledge:
-      Looking for an enthusiastic marketing professional with broad experience in the marketing profession from campaign management, communications,  online, direct mail, telemarketing, web-based and digital
-      Experience of working closely with a variety of stakeholders: board level, sales teams, other departments, employees
-      Some knowledge of consulting services industry is beneficial
-      Experience interacting directly with customers in a marketing capacity is a plus
-      Knowledge of Microsoft enterprise technologies, including Microsoft Office
-      Strong communication and influencing skills
-      Knowledge of developing and implementing marketing campaigns

Experience:
-      3+ years marketing experience, preferable in IT/Services industry
-      Bachelor's degree in Marketing or related discipline
-      Marketing Technology Knowledge
-      Marketing Business Acumen
-      Communication skills

Projektdetails

  • Vertragsart:

    Contract

  • Berufserfahrung:

    Keine Angabe

Geforderte Qualifikationen

Avanade UK Ltd