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Director, Global Integrated Marketing

Eingestellt von CompuCom

Gesuchte Skills: Marketing, Support

Projektbeschreibung

Director, Global Integrated Marketing
Framingham, MA
12 Month Contract

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This position is responsible to translate marketing strategies and plans into marketing activities/campaigns. This role is responsible for managing a department of significant scope and financial and operational impact and is fully accountable for meeting the strategic and operating objectives of the department. Additionally, this role manages the project and team execution that brings the strategy to life in support of the marketing objectives and business goals.

Areas of experience and expertise include development of global, integrated campaigns based on the strategies of the Business Unit, relying on Subject Matter Experts (SMEs) for messaging and content and packaging these campaigns for adoption and execution in all regions. Campaigns are constructed by mapping content and tactics to the Buyers Journey, aligned with targeted buyer personas, and followed up by nurtures developed in Marketo. Campaigns are primarily focused on inbound lead gen using the web, social marketing, digital advertising, content syndication, webcasts, etc. Experience with B2B marketing of software solutions in a large corporation also highly desirable.

KEY RESPONSIBILITIES

- Direct the development and effective execution of campaign program/projects/initiatives that meet marketing and business goals.
- Proactively work with cross-functional/cross-organizational teams in order to define and develop those marketing initiatives and objectives.
- Implement innovative processes and creative solutions for better business practice.
- Measure, analyze and report on efficiencies, effectiveness and ROI.
- Stay current with industry trends and standards.
- Stay current on strategy, messaging/positioning, BU GTM plans.
- Lead and direct the work of marketing team.
- Develop and manage budgets and cost-saving measures; monitor ongoing business and deliver on business results through budget management.
- Develop proposed concepts and content for international programs.
- Analyze and challenge current working methods to create improvements in processes and results.
- Work with senior management in initiating project related work that impacts functional operations.
- Drive integrated programs across the organization to meet the needs of the various customer targets.
- Is accountable and understands the processes in which to support marketing initiatives to ensure compliance and to protect the interests of the client and customers.

JOB SPECIFIC AUTHORITY AND SCOPE

- Independent decisions made daily after establishing when to consult manager for approval
- Typically has 2-5 direct reports
- Typically has a total staff of 2-10
- Typically has a global geographic focus
- Typically manages a total budget of up to $3 million

BUSINESS TRAVEL AND PHYSICAL DEMANDS

Business travel of approximately 25 percent yearly is expected for this position. Candidates not located in Vancouver, Canada will have to travel to that site approximately one week per month.

REQUIRED QUALIFICATIONS

- Bachelor's Degree or global equivalent in Marketing, Communications or a business related field; advanced degree a plus
- 10+ years in marketing and demonstrated managerial experience preferred
- Must have market/industry knowledge regarding marketing and campaign development
- Knowledge of marketing mix and best practices of marketing mix to ensure plans drive to marketing objectives
- Solution domain knowledge desirable enterprise software, IT Security, API Management are possible domains.
- Strong management skills - team building and leadership, ability to develop people, interpersonal skills and decision-making skills
- Effective and persuasive communicator with proven ability to collaborate at all levels
- Must be customer focused
- Strong written and verbal communication skills
- Results and measurement-driven
- Strong problem solving and analytical skills
- Experience managing budgets
- Strong interpersonal skills
- Teamwork oriented
- Process oriented, project management minded
- Multi-lingual (where applicable)

*CompuCom supports Employment Equity and Diversity* Dallas-based CompuCom Systems, Inc. is a leading provider of end user enablement, service experience management, and cloud technology services to Fortune 1000 companies. CompuCom partners with enterprises to develop smarter ways they can work, grow, and produce value for their business. Founded in 1987, privately held CompuCom has approximately 11,500 associates and supports more than 4 million end users in North America. For more information, visit our website

Projektdetails

  • Einsatzort:

    Framingham, Vereinigte Staaten

  • Projektbeginn:

    asap

  • Projektdauer:

    Keine Angabe

  • Vertragsart:

    Contract

  • Berufserfahrung:

    Keine Angabe

Geforderte Qualifikationen

CompuCom