Direct Marketing Officer

An exciting opportunity has arisen for an experienced Direct Marketing Officer to join a fantastic company based in London.

Job type - Contract
Location - London
Hourly pay rate - £17.02
Start date - immediate
Role length: Initial one month with a potential extension

The Job role:

*This role requires someone who is passionate about a career in the voluntary sector and is motivated by the issue of homelessness

The ideal candidate will:
*Project manage direct marketing appeals (retention) to generate fundraising income.
*As a Direct Marketing Officer you will Monitor giving patterns and carry out campaign analysis, and help devise and implement strategies for maximizing donor income, whilst maintaining donor loyalty
* As a Direct Marketing Officer you will Implement warm direct marketing appeals to generate income and supporters, as determined by the annual direct marketing plan. Coordinate the approval process for projects that you are responsible for.
*Develop fundraising materials and a contact programme for key fundraising audiences: putting together articles, copywriting, with liaison internally and externally to brief design and media.
*Develop, implement and maintain supporter e-communications programme, in line with agreed key messages for the year, and develop ways to increase the number of email addresses on database.
*Contribute to direct marketing and department team activities to share learning, enable colleagues to be kept informed, also assisting in busy periods with supporter care and administration.
*Promote work in an appropriate manner and work with all Fundraising and Communications team members to grow our profile.
*Additionally research case studies, news developments for use in our supporter newsletters, appeal mailings, inserts and press advertising and any other projects.
*Keep abreast of other charities' direct marketing campaigns, conducting competitor activity reviews, particularly in the homelessness sector, and feeding into the planning process.
*To develop and implement procedures for weekly and end of campaign results monitoring across different donor groups and then devise strategies for reactivating these donors.
*Close supervision and control of appeal budgets, under the direction and supervision of the Fundraising Manager in order to ensure this client gets the best value for money on products and services.
*Ensure systems for coding, and reporting and analysis are in place, with close liaison with donor relations over the coding and supporter care aspect of maintaining relationships with your donor group, to ensure accurate records on Raiser's Edge.
*Ensure donor loyalty by overseeing the thanking process and promptly responding to complaints, enquiries and requests for information.
*Attend regular supervision and appraisal meetings, and participate in regular team and department meetings as appropriate.

If you are an experienced Direct Marketing Officer, have the above relevant skills/experience and are looking for a new challenge then please apply today!