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Digital Solution Expert (m/f)
Eingestellt von Hays aus Mannheim, Universitätsstadt
Gesuchte Skills: Marketing, Sales, Social media, Seo
Projektbeschreibung
REFERENZNUMMER:
362758/11
IHRE AUFGABEN:
-Building, maintaining and measuring the multi-channel / digital experience to support expansion and growth in line with EUCAN ambition and road map
-Advice on and drive the implementation of digital and other customer facing channels; required processes, policies and tools to help establish and enable Takeda’s digital experience
-Ensure best in class customer experience across all its channels
-Build and enhance digital engagement capabilities across EUCAN in close collaboration with other internal stakeholders
-Develop a set of digital experience principles wherein separate and distinct digital projects can operate
-Plan, develop and execute digital programs and campaigns, including online advertising, web site strategy and design, social media, and mobile
-Lead ongoing management of digital touch points such as HCPs portal, microsite, email, social networking landing pages, and mobile
-Manage digital agency relationships, day-to-day production of digital deliverables, as well as digital program budgets and schedules
-Own and maintain digital experience insights, analytics, metrics, and campaign reporting
IHRE QUALIFIKATIONEN:
-Expertise on Digital Platforms management (incl. CRM, Business Intelligence tools)
-Know-how of how to develop a Customer 360 approach (profiling and segmentation)
-Know-how of how to optimize orchestration of Customer engagement channels
-Differentiation of channel strategy according to customer needs & preferences
-Tailored engagement flows and embedded marketing automation
-Understanding of marketing techniques
-Deep customer understanding and marketing approach
-Closed loop analytics in marketing & sales
-Proficiency in graphics, web advertising, social media and web development
-Familiarity with a wide range of field practices, concepts, and procedures
-In-depth knowledge of SEO and AdWords programs
WEITERE QUALIFIKATIONEN:
Project manager
362758/11
IHRE AUFGABEN:
-Building, maintaining and measuring the multi-channel / digital experience to support expansion and growth in line with EUCAN ambition and road map
-Advice on and drive the implementation of digital and other customer facing channels; required processes, policies and tools to help establish and enable Takeda’s digital experience
-Ensure best in class customer experience across all its channels
-Build and enhance digital engagement capabilities across EUCAN in close collaboration with other internal stakeholders
-Develop a set of digital experience principles wherein separate and distinct digital projects can operate
-Plan, develop and execute digital programs and campaigns, including online advertising, web site strategy and design, social media, and mobile
-Lead ongoing management of digital touch points such as HCPs portal, microsite, email, social networking landing pages, and mobile
-Manage digital agency relationships, day-to-day production of digital deliverables, as well as digital program budgets and schedules
-Own and maintain digital experience insights, analytics, metrics, and campaign reporting
IHRE QUALIFIKATIONEN:
-Expertise on Digital Platforms management (incl. CRM, Business Intelligence tools)
-Know-how of how to develop a Customer 360 approach (profiling and segmentation)
-Know-how of how to optimize orchestration of Customer engagement channels
-Differentiation of channel strategy according to customer needs & preferences
-Tailored engagement flows and embedded marketing automation
-Understanding of marketing techniques
-Deep customer understanding and marketing approach
-Closed loop analytics in marketing & sales
-Proficiency in graphics, web advertising, social media and web development
-Familiarity with a wide range of field practices, concepts, and procedures
-In-depth knowledge of SEO and AdWords programs
WEITERE QUALIFIKATIONEN:
Project manager
Projektdetails
Geforderte Qualifikationen
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Kategorie:
Marketing/Vertrieb, Medien/Design