Digital Solution Expert - Europe & Canada

Digital solution expert - Europe & Canada

Whitehall resources are currently recruiting for a Digital solution expert for our client in Switzerland.

Start Date: 22/01/2018
End Date: 21/01/2019
Assignment Location: Zurich
Hours for Estimated Spend: 2,088

Objectives:

- The Digital Solutions Expert Europerequired processes, policies and tools to help establish and enable client's digital experience across EUCan
- Make sure that the client is having a seamless, best in class, customer experience across all its channels
- Build and enhance digital engagement capabilities across EUCAN in close collaboration with other internal stakeholders
- Drive the necessary internal change management and cross-departmental collaboration to guarantee that the execution of the new digital customer engagement model and tactics deliver on the expected results and generate a consistently improving customer experience
- Operate in a manner that is always in line with compliance and legal requirements and according to the marketing and sales strategies

Accountabilities:

Digital Experience development and channel management:
- Work with customer experience team in order to deliver a blueprint of the client's desired customer experiences (ie based on user research)
- Develop a set of digital experience principles wherein separate and distinct digital projects can operate
- Plan, develop and execute digital programs and campaigns, including online advertising, web site strategy and design, social media, and mobile
- Lead ongoing management of digital touch points such as HCPs portal, microsite, email, social networking landing pages, and mobile
- Manage digital agency relationships, day-to-day production of digital deliverables, as well as digital program budgets and schedules
- Own and maintain digital experience insights, analytics, metrics, and campaign reporting

Digital ecosystem development and implementation:
- Work closely with the Digital Service line and Brand Teams to develop a future proof digital ecosystem
- Cooperate with the Insight and Analytics team to define and implement digital metrics
- Establish KPIs to review and measure our customers' digital experience
- Interface with the LOCs and Customer Experience team to collect business needs, and identify digital and technology requirements
- Liaise with key stakeholders from IS/IT and other functions to support the translation of business requirements into functional and technical requirements
- Create solutions, communicate requirements, support in designing, building and testing systems and ensure timely delivery

Execution Excellence:
- Create a co-design environment ensuring any designed solutions have buy-in from the LOCs and Integrated Brand Teams
- Monitor completion of project tasks and milestones to guarantee that the initial cases for change/pilots in the selected LOCs/therapeutic areas deliver on the expected objectives (outcomes quality, timelines )
- Document learnings and case studies to facilitate a broader deployment
- Lead and/or actively participate in country workshops and other deployment activities
- Define and implement stakeholders management and communication plan
- Identify and propose solutions to address implementation barriers and resistances
- Develop a Communication Plan, Training Material and Learning Plan to seek, share, and implement best practices in an effort to drive a learning organization

Leadership:
- Promotes Multi-Channel/Digital transformation capabilities and methodologies
- Proficiency in graphics, web advertising, social media and web development is a must. Familiarity with a wide range of field practices, concepts, and procedures
- In depth knowledge of SEO and AdWords programs
- Influences others in the definition of new business process and use of new technology
- Fosters an organizational mind-set in which the patient comes first through personal example and behaviour
- Communicate teams' progress to Business Leaders

Technical expertise:
- Demonstrates expertise on Digital Platforms management (incl. CRM, Business Intelligence tools)
- Knows how to develop a Customer 360 approach (profiling and segmentation)
- Knows how to optimize orchestration of Customer engagement channels
- Differentiation of channel strategy according to customer needs & preferences
- Tailored engagement flows and Embedded marketing automation
- Understand marketing technics
- Deep customer understanding and marketing approach
- Closed loop analytics in marketing & sales

If you are interested please get in touch with me via Email and Telephone. 

Whitehall Resources are leading ERP Recruitment specialist in the provision of SAP, Oracle & IT recruitment in the UK and Internationally.