Digital Marketing Manager - German Language - Bracknell - Contract

DIGITAL MARKETING MANAGER (GERMAN LANGUAGE) - BRACKNELL, BERKSHIRE - UP-TO £260 PER DAY

Our most prestigious client is searching for Digital Marketing Manager with German language skills to assist with a digital change and transformation project

The Central Digital Manager is responsible for all digital sales and marketing activities in the Central region - Germany, Austria, Switzerland and the Czech Republic. They are responsible for hitting the direct digital sales forecast for the region and ensuring that all planned activity happens on time and on budget to drive significant double digit growth across web platforms, mobile platforms social media and apps.

Main duties and responsibilities:

- Line management of the digital team based in Bracknell (2 digital execs and 1 eCommerce specialist)
- Work closely to the Digital Sales and Marketing team at EMEA HQ in Bracknell from where the strategic direction for traffic generation, conversion and major initiatives are driven. They will work with this team to continuously improve the digital strategy for the region feeding back regional issues, plans and results to ensure that the best plans are produced for the region
- Work closely to the Direct Sales and Marketing team at the central region HQ in Oberursel, Frankfurt to ensure that local needs are met
- Work closely with EMEA managers and EMEA agencies who manage PPC, SEO, Display, eCRM and affiliates, feeding in local requirements and initiatives, adapting schedules, creative assets etc to ensure that the digital marketing campaigns are appropriate for the Central region
- Maintenance, update and optimisation of website content for the central region (7 websites plus language variations)

Skills:

- Proven experience of both traffic generation and onsite conversion.
- Up-to-date knowledge of digital marketing strategy, technologies and innovations
- Previous experience of content management and using a CMS
- Proven record of success in project management and operational use of digital marketing tools
- Experience of an analytics package is essential. Omniture preferred
- Advanced web technology knowledge including basic HTML/CSS skills
- Advanced operational knowledge of web analytics tools, SEM tools/dashboards, bid management and tracking tools, social media platforms and tools, eg monitoring, email marketing tools