Digital Marketing Manager

Our client is a global pharmaceutical company and is currently looking for a DIGITAL MARKETING MANAGER to help them to establish their DIGITAL MARKETING STRATEGY. The DIGITAL MARKETING MANAGER will work on this project for at least 12 months.

Scope of work:

To work with GLOBAL MARKETING TEAMS to provide excellent DIGITAL CUSTOMER EXPERIENCES by embedding a Multichannel Marketing approach which ultimately provide value to our customers and drive the growth of the global vaccines business.

* Planning, managing and delivering an integrated digital/multichannel marketing plan for aligned global vaccine brand teams
* Embedding global digital strategy and tactics into the commercial organisation.
* Lead on management and communication of digital analytics, internal performance measures and locals usage of digital deliverables, to enable rapid and informed decision making at a global level.
* Active support of implementation of digital activities and solutions in key markets
* Ensure all recommended digital activities are built on a thorough understanding of brand-specific external customer needs, insights into digital behaviours of customer groups, and local market intelligence.
* Support the building of expert digital marketing capability within global and key local marketing functions.
* Management of specific above-brand and portfolio level projects
* Manage relationships and deliverables across a range of internal and external partners, including IT, offshore digital support teams, third-party vendors and through close collaboration with other internal global digital and multichannel marketing teams.

Requirements:
* Bachelors' degree in Marketing or Life Sciences
* Experience across both Sales and Marketing.
* Experience of DIGITAL MARKETING WITHIN THE PHARMACEUTICAL INDUSTRY.
* Experience in PHARMACEUTICAL COMPANY at a local market level

Keywords: DIGITAL MARKETING, PHARMACEUTICAL MARKETING, MARKETING MANAGER, DIGITAL MARKETING MANAGER