Digital Marketing Manager

Digital Marketing Manager - ASAP - 3-6 months - Nottingham (Utilities)

The primary purpose of the role will be to support the digital marketing communications team, delivering increased awareness, engagement and ultimately traffic, sales and retention to our digital channels.

The main responsibilities involved in the role are:

*Support digital acquisition campaigns through their life cycle from planning, coordinating, executing and production to analysis and reporting, achieving planned KPIs within agreed budgets
*Help manage the marketing plan and report on performance vs targets
*Work with external agencies to deliver digital best practice
* Support delivery of traffic, acquisition sales and retention targets
* Liaise with business areas and colleagues to deliver digital activity
* Review, help manage and optimise all digital channels
*Competitor benchmarking and analysis
*Support with increasing breadth and reach of digital communication through new channels
*Help deliver creative innovative campaigns driving brand perception, engagement and response
*Admin support to help manage budgets across the team

Skills and Experience Required:

Degree in communications, media, business or marketing related professional qualifications - marketing background
Knowledge of digital marketing practises and a willingness to develop skill set
Competent use of Microsoft Office - Word, Excel, Powerpoint etc
Knowledge of Google Analytics
Active use of social media, participating to forums, reading blogs, etc
Organisational and analytical skills
Experience of work requiring close attention to detail
Communication skills and the ability to work with stakeholders of differing levels
Being passionate about digital media
Able to meet agreed objectives on own initiative
Wish to develop a career in digital marketing
Ideally to have a large client background

To apply contact Melanie Smith.

Hy-phen Limited is acting as an Employment Business in relation to this vacancy.