Digital Marketing Executive

Knowledge and Background

Relevant Marketing experience in a similar sector
knowledge of CRM platforms
Knowledge of inbound sales model
Understanding of marketing automation processes and effective implementation
An ability to work with all levels (from sales personnel to senior management)
Confidence to offer ideas and solutions that will benefit the business

Accountability's and Responsibilities
Marketing & creative planning
Email marketing (weekly frequency)
Lead scoring & analytics
Follow up marketing activity
Social media/website requirements that sit alongside marketing focus
Campaign analysis
Identifying opportunities for marketing efficiencies
Working with the inbound sales team manager to define requirements

Incorporate all lead gen activity centrally ie

oList management
oEmail/survey marketing
oAB Testing
oLead scoring
oLead qualification
oAnalytics
oVisitor tracking
oAutomation

This is an excellent opportunity to join a growing business within a fun, fast paced industry. They are offering very good day rates for an experienced executive depending on experience. Please contact me if you are interested and send your CV.