Digital Marketing Analytics Analyst

Job Description:

Key Roles and Responsibilities

- Supports Business Services Marketing Communications organization to design, develop, and report critical success metrics and analytics related to Digital/Web/Social Media Marketing investments
- Works closely with Marketing Program management Responsibilities
- Data Acquisition: Develop and run ad-hoc and standard recurrent queries leveraging a number of internal and external data sources
- Data Scrub/Transformation: Analyze and quality check data; uncover trends and correlations impacting the effectiveness of digital marketing efforts
- Data Presentation: Design appropriate data visualization, dashboards and reports that elevates significant data and provides actionable insight for marketing campaigns

Our ideal analyst must have experience in synthesizing the complex data associated with Digital/Web marketing into insights that can be used by Marketing teams to understand and improve effectiveness various campaigns

- Highly Technical: Expert knowledge of web analytics tools (Webtrends, Google Analytics, etc.), database systems (Business Objects, SQL, Netezza) and desktop tools (MS Access, MS Excel)
- Digital Experience: Extensive experience in eCommerce analytics and can leverage knowledge of how to uncover and measure conversion/purchase path analysis in multi-channel environment.
- Business Savvy: Has ability to collect and understand business requirements to move beyond data reporting and produce actionable insights
- Effective Communicator: Ability to communicate complex data into significant databytes (visually and verbally)
- Team Player: Proactively nurtures working relationships within and across teams. Collaborates with partner and technical teams to implement strategies & share expertise.
- Results Oriented: Ability to manage and prioritize the needs of multiple internal customers and meet deadlines in a fast-paced, dynamic environment

Key required attributes and skills:
- 3- 5 year experience in Digital Marketing analytics, preferably in Business-to-Business environment
- Experience in deep dive analysis in customer behavior in eCommerce space
- Strong technical expertise with Web & Data Analytics tools such as WebTrends/Web Analytics, JavaScript, SQL, Teradata, Business Objects, Excel, etc.

Preferred QUALIFICATIONS:
- College Degree, degree in mathematics/statistics preferred
- 5+ years online BI reporting, statistics and analytics experience
- Ability to work effectively with users in gathering and interpreting user requirements
- Excellent communication skills and ability to publicly present ideas and share information

Skills:
- WebTrends/Web Analytics/Online Marketing Experience - Experience with Web analytics KPIs, Funnels, Journey/Click-stream Reports. An understanding of online analytics, weblogs, parsing, URLs, Unique Visitors, Page Views, Downloads, Form Submissions. Expert Required
- Tools including Business Objects, or Cognos, or Microstrategy. Understand user interfaces and the ability to create simple queries (from analytics viewpoint) in BO. No understanding of Universes etc. is required. Understanding of any type of Datawarehouse Oracle, SQL Server, Terradata, Netezza) - Expert Required
- SQL (Oracle or Netezza or Teradata) Will be able to interpret & produce SQL queries (complex queries, multiple joins, sub-queries, distinct and simple counts in one query) - Intermediate Required
- Microsoft Excel, Macros, Pivot Tables. Fluent in managing XL files, with VB and/or macros - Expert Required

Microsoft Access - Intermediate Required
PowerPoint - Intermediate Desired
Communication Skills - Intermediate Required

SKILLS

WebTrends/Web Analytics/Online Marketing Exp, Tools-Business Objects, or Cognos/Microstrategy, SQL (Oracle or Netezza or Teradata), Microsoft Excel, Macros, Pivot Tables, Microsoft Access, PowerPoint, Communication Skills

Synectics is an Equal Opportunity Employer.