Digital Marketing Account Manager

My Bournemouth based client is urgently seeking a Digital Marketing Executive responsible for critical digital marketing activities across multiple brands to achieve target customer numbers and sales acquisition and retention by brand.

This is a 3 month contract with an immediate start. Extensions likely

Rate: competitive/negotiable - must be immediately available

Candidates must have strong skills in the following:

*Effective digital marketing delivery across brands and channels as per campaign plans to deliver required lead volumes at budgeted cost per lead and quality to convert at budgeted lead conversion ratio;
*Application of market sizing, share and segmentation to improve digital performance
*Track and report key KPIs and feed this intelligence into segmentation and data strategies
*Track performance of email activity and continually optimise to improve results
*Manage email production (design, HTML production, campaign deployment, reporting)
*Manage a continual email and web MVT and A/B testing programme
*Ensure best practice email design, HTML build and usability. Utilise the ESP tools to ensure maximum deliverability and optimal renderability
*Update websites with fresh content and use web analytics to improve site performance
*Execute the social media strategy across all relevant platform and work with agencies to improve SEO performance and to implement and optimise PPC campaigns from keyword strategies to landing page optimisation.
*Minimum 2 years digital marketing experience, preferably B2B;
*Technical knowledge including use of ESPs and proficient in HTML and
*Practical and technical web platform knowledge.

If you are interested please contact me directly today to discuss this fantastic opportunity with a renowned UK company.