Digital Marketer (Campaigns) - 3 Months - £150-£200 per day

Digital Marketer (Campaigns) - 3 months - £150-£200 per day - SW London

The primary role of the web/digital marketing contractor will be to execute and deliver integrated marketing campaigns/communications that support the marketing plan and key marketing projects.

Part of the central EMEA marketing team, the role requires web/digital channel execution of marketing campaigns to support global and regional product launches and brand campaigns, working with the EMEA marketing team, and in close liaison with the global brand team to ensure that centrally created marketing material is produced for consistent presentation across EMEA web/digital channels.

The role includes ability to manage the creative development process with external agencies, and production of best practice guidelines to achieve maximum, measurable results, with ongoing campaign analysis to improve future programs.

Key responsibilities include

* Email marketing

- Design and produce HTMLs in multiple EMEA languages
- Test emails and manage distribution
- Extract monthly email marketing distribution lists
- Extract email stats after every campaign to show open and unsubscribe rates and measure campaign impact
- Create a snapshot analysis of current customer data quality per market and email channel effectiveness and propose improvement measures
- Produce best practice email marketing guidelines document

* Website maintenance

- Keep European websites updated with new campaign and other web content
- Add regular blog posts as provided by EMEA marketing team
- Cross-check EMEA pages v/s North American pages for content discrepancies and produce a summary of content updates needed on EMEA websites
- Produce monthly statistical reports for all EMEA websites showing visitor numbers, comparison over months/y-o-y, top pages visited, impact of traffic etc.
- Produce best practice website maintenance guidelines document

This is an urgent contract based in SW London - please send your CV or call Simon for more information

SEC Recruitment Limited is acting as an Employment Agency and/or Employment Business