Digital Marketer

The objective of the Digital Marketer is to manage and develop the digital presence from the Company sites from a search, campaign & analytical perspective. He/she will create insights through analytics and initiate actions to improve.

HE/SHE IS IN CHARGE OF:

Analytics (Web/app/experience)

Conversion optimization

AdWords campaign management

SEO

For this purpose, you will work closely together with a transversal team of experts such as webmasters, UX-designers, copywriters, (product) marketers and develop

LEVEL OF EDUCATION REQUIRED

MUST HAVE:

A master's degree

Certificate Google Analytics

Certificate Google AdWords

Required Knowledge and Experience

Analytical skills, good with numbers

Able to translate expert insights to comprehensible & actionable messages for a technical _and_ business audience

Autonomy

Problem Solving

Excellent attention of detail

Business experience required

Web analytics

Campaign management

Conversion optimization

Thorough overall SEO expertise

SEO keyword research

SEO optimization (technical)

A/B testing

Customer journey

TECHNICAL EXPERIENCE REQUIRED

Years

Mandatory

Google Analytics & Tag Manager

Google AdWords

Google Search Console

Google Tag Manager

OR

Adobe Analytics & Dynamic Tag Manager

Adobe Campaign Management

Google AdWords

Preferable

Various online SEO management tools (MOZ )
Functional experience required
Experience in similar function

Preferable

OBJECTIVE OF THE JOB

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Overall - Team work
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Collaborate with communication, marketing and IT experts, external partners and internal stakeholders. Maintain a strong relationship with these partners to be able to act swiftly upon request.
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Ensure site-wide consistency in content
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Give support for editing and publishing content (within guidelines), suggest and/or create new content for the website. Assist on web-based communications strategies and online campaigns.
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Review statistics and monitor analytics o Analyse the website and create conversion paths so that the marketing team can monitor their efforts. Provide analysis, metrics reporting, quality control and strategic counsel on the site.
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Plan for future changes to the website o Next to the day-to-day activities, focus on the improvement of the website as a whole. Stay current with software and hardware that can improve the success of our site.

Web Analytics

Migration from Google Analytics to Adobe Analytics (part of project)

Implementation of GDPR (part of project)

Monitoring of online visitor behaviour & insights.

Initiate improvements.

Share knowledge with + training of business lines

AdWords Campaign Management

Set up, manage and report on digital marketing campaigns (Search Engine Advertising, affiliation marketing, remarketing, ) based on a marketing briefing.

Optimize & align between campaigns and distribution partners in order to avoid keyword or channel competition.

Manage & develop SEA policy

Search Engine Optimization

Manage & develop SEO Policy

Monitor SEO performance.

Initiate improvements (content, technical)

Share knowledge with other teams and train them to include SEO in their activity (copywriters).

MUST be able to speak English and French or Dutch