Digital Manager

Digital Manager - Reading - 6 months Initial contract - £40,000 - £45,000 per annum

Our client, a Global Technology company is seeking a Digital Manager to be based in Reading on an initial 6 Month Contract.

Role Summary:

* Be the 'digital' expert for Dynamics in the UK with responsibility for managing and delivering Dynamics UK digital properties.
* Work with Central Marketing Organisation ensuring delivery and execution of corporate driven Digital direct campaigns and local initiated marketing campaigns, content and initiatives.
* Collaborate with PMMs and Corporate to ensure we deliver a world class online experience; creating an unbroken customer journey resulting in optimal customer engagement and conversion eg taking unknown prospects from the website through to acquired customers (from trial, gated content and lead nurture through to purchase) ensuring lead flow and marketing qualified leads are extracted and passed to sales.
* Partner with Dynamics Digital team to maintain joint UK/Corp web calendar and lead the bi-weekly synch on Editorial Calendar
* Ownership of UK Dynamics Digital testing plan - providing input back to Corp team on UK priority A/B Testing requirements, and ensuring delivery and results are shared with UK and teams for wider implementation
* Deliver comprehensive reporting to enable performance tracking of our marketing activity and to derive insight and inform our plans
* To run a ROB and v-team to report on and generate insight from the performance of our Direct Digital businesses and to share these with key internal stakeholders at the executive level across the company
* Manage budgets, ROMI and reporting accordingly

Knowledge, Skills and Experience:

* Extensive experience in eCommerce, digital marketing platforms, social media and content led marketing.
* Experience of working in complex organisations and a track record of v-team accomplishments (cross boundary collaboration and interpersonal awareness)
* Strong marketing experience is essential
* Proven track record of strategic organizational impact and influence
* Deep marketing competencies/skills & experience, including Social Media
* Deep knowledge and insight about audience and markets
* Understanding of the impact of technology and business trends on the local ecosystem and effective use of PR