Digital Copywriter

We are seeking a DIGITAL COPYWRITER for a 12 month contract position in Roswell, GA. The Digital Copywriter role will support Clients focus on optimizing and enabling our end-user customer journey across the digital landscape. The primary purpose of the Digital Copywriter position is to deploy our SEO, SEM and SMO strategies via product descriptions and marketing copy delivered through our digital and distribution channels. Digital Copywriter role will be responsible for working with the Search Strategist to create, test and deploy copy that optimizes conversion rates. This role will also work closely with product marketing and marketing communications to ensure the accuracy and relevancy of the content

SKILLS:

Bachelors of Arts Degree in English or related field
3+ years of experience as a copy writer, preferably in B2B
Ability to look at and create content from the point of view of the end user, advocating for their needs when in conflict with business requirements
Strong interpersonal, analytical and project-management skills
Must be detail-oriented and deadline focused
A demonstrated ability to navigate and perform in large organizations

PREFERRED QUALIFICATIONS:
Experience with online B2B E-commerce
Understanding of SEO and SEM strategies and proven experience creating copy based on SEO/SEM recommendations
Able to work in a Matrix organization driving collaboration across functions and stakeholders
History of working with cross-functional teams to deliver projects to completion
Demonstrated drive to deliver executional excellence

RESPONSIBILITIES:

- Work with Search Marketing Manager to activate Search Marketing plans and strategy within our own properties and in our distributor partner's sites.
- Digital Copywriter will draft marketing copy and descriptions to promote our products and solutions that adhere to online editorial standards, brand and legal requirements, SEM recommendations and best practices to publish in our digital properties.
- Create and/or modify existing web content using the CMS
- Works with product team to ensures accuracy of content
- Collaborates with and incorporates feedback from Integrated Marketing Communication Managers to ensure editorial consistency
- Serves as liaison with other teams to ensure that web content is consistent with wireframes and visual design, text, graphics, etc., are consistent with other types of corporate communication, products and services
- Ensure all content is proofread for error-free publishing