Digital Change Manager

DIGITAL CHANGE MANAGER

A Digital Change Manager with campaign based digital content is required to work on a four month initial contract for Financial Services client based in Swindon, Wiltshire.

This is a great opportunity to work for a leading Financial Services client with a strong digital agenda.

OVERVIEW OF THE DIGITAL CHANGE MANAGER CONTRACT ROLE

Lead the end-to-end delivery and implementation of complex project or campaign based digital content changes, so they meet the business' commercial and communications objectives online and deliver excellent online user experiences

- Co-ordinating, improving and reviewing digital creative briefs built around actionable insights, strong sales and creative propositions with a clear understanding of the online customer path to purchase
- Manage the end-to-end prioritised project or campaign based content production process ensuring resources are scheduled, allocated and monitored, proactively communicating and managing stakeholder approval. Monitoring and resolving risks in a timely manner
- Briefing and directing in-house and agency creative/design teams reviewing all creative work to ensure it is on brief, on time and on brand and accurate, prior to final approvals
- Accountable for ensuring that the digital content production and sign-off processes are adhered to
- Keeping up to date and developing our competitive, industry and product knowledge. Researching and sharing, new emerging trends and techniques to ensure we continue to stay ahead of the competition enabling us to scope and produce digital content.

KEY SKILLS REQUIRED FOR THE DIGITAL CHANGE MANAGER

- Commercially creative mindset, able to instigate and drive delivery of rich and innovative solutions and demonstrate the impact on business results
- Proven experience in leading and directing creative and design teams to deliver high impactful creative campaigns
- Excellent project management, planning and organisational skills and ability to manage multiple competing priorities
- Demonstrable understanding and experience in the use of digital analytics tools eg Google analytics, Webtrends, Omniture, etc.
- Demonstrable experience in digital media landscape including, display, SEO, search, PPC, Aggregator and Affiliate networks. An understanding of social media techniques combined with site analytics an advantage

The role is based in Swindon

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