Digital Business Analyst

Digital Business Analyst

The company wants to make banking easy for its customers. As a Digital Business Analyst within the Ebc Analytics team, your goal is to improve the usability, effectiveness and user friendliness of our online sales and servicing functionalities (and our online channels as a whole) by analysing user behaviour, giving actionable recommendations for improvement and introducing innovative ideas by closely following new evolutions in the online market.

ROLE:

Analyzing

- Make the available data insightful & deliver results
- Set up automated dashboards and reporting in Adobe Analytics
- Analyze user behaviour and perform deep dives on specific online/mobile flows
- Look for patterns in user behaviour
- Enrich quantitative analysis with qualitative information
- Define business needs for new projects in terms of data gathering/reporting

Giving actionable recommendations

- Not only focusing on the what, but also (and even more) on the what next
- Using analyses to discover actionable insights
- Generating input for AB Testing and optimization projects

Evolutions in the online market

- Following new developments in the (financial) online world
- Introducing new ideas and continuously aiming for a next digital analytics maturity level

PROFILE:

Education:

- Master degree in Economics, Business Economics, Business Engineering, Information Management, Communication Studies, (Digital) Marketing or equivalent by experience

Languages:

- French: Professional working knowledge (or fluent)

Dutch: Professional working knowledge (or fluent)
English: Professional working knowledge (or fluent)

Required knowledge/Experience:

- Experience Junior profile: 0-3 years relevant experience

Technical Experience:

- ARMED WITH EXCELLENT ANALYTICAL SKILLS: YOU CAN DEDUCE IMPORTANT ISSUES FROM A LARGE VOLUME OF FIGURES
- EXPERIENCE WITH ANALYSING DATA AND STATISTICAL ANALYSIS
- KNOWLEDGE OF DIGITAL ANALYTICS TOOLS: ADOBE ANALYTICS/GOOGLE ANALYTICS
- PROFOUND KNOWLEDGE OF EXCEL
- Preferable Knowledge of one or more Scripting languages (SQL, VBA, JavaScript)
- Knowledge of Tag Management systems
- Knowledge of A/B & MVT Testing
- Knowledge of web & app development
- Knowledge of Business Intelligence Systems

Business Experience:

- A PASSION FOR USER EXPERIENCE AND ANALYTICS IN THE DIGITAL (WEB & MOBILE) DOMAIN
- A REAL TEAM PLAYER, BUT CAPABLE OF WORKING INDEPENDENTLY AND TAKING OWNERSHIP
- ABLE TO SUMMARIZE FACTUAL DATA IN BUSINESS INSIGHTS AND RECOMMENDATIONS FOR SENIOR MANAGEMENT
- CUSTOMER FOCUS MINDSET - ALWAYS MAKE IT EASY AND USER FRIENDLY FOR THE CUSTOMER
- THE ABILITY TO CLEARLY EXPLAIN TO STAKEHOLDERS THE OUTCOME OF YOUR ANALYSIS
- STRONG INFLUENCING SKILLS TO POSITIVELY AND SENSITIVELY WORK WITH EXECUTIVE STAKEHOLDERS
- Knowledge of the Financial Services sector

Soft skills:

- Quick self-starter
- pro-active attitude
- Autonomy
- commitment and perseverance
- Ability to work in a dynamic and multi-cultural environment