Digital Analyst - Messagent Migration (Brussels)

Je functie: Context
The Easy banking Sales department, within the Sales department in the Retail and Private banking entity, is working on sales to all our clients though our direct channels (and more precisely web and mobile). In order to reach our sales objectives, Easy banking Sales aims to:
- Convince our clients that direct channels have an added value and are easy to use.
- Permanently optimize customer experience through our direct channels.

The mission is thus clearly sales and digital oriented.
Within Easy banking Sales, the Easy banking Sales Experience and Performance team has several objectives:
- Boost online sales for some specific products
- Understand online client / visitor behaviour, both on online and offline channels. An end-to-end view is needed.
- Permanently optimize performance and customer experience on flows and campaigns, by providing detailed recommandations to main stakeholders.

The website will be adapted in the coming months. All Sales and Services Flows have to be migrated, and the tracking / tagging must be implemented and tested appropriately.
In this context, Easy banking Sales Experience and Performance is looking for a Digital Analyst, in order to ensure a correct transition of tagging

Function Description
PROJECT PLAN:
- Responsible for the project plan for all digital analytics for the messagent migration

TAGGING AND TESTING:
- Responsible for the tagging and the tracking of all migrated flows within Messagent: Define/review tagging requirements for web analytics for sales and services flows.
- Active involvement in testing during the implementation phase and elaborate a dashboard that enables measuring the online customer journey (KPIs)

DASHBOARDING:
- Set up of reportings for all sales and services reportings from entry point to last flow page
- Ensure coherence and coexistence of resporting (old and new version)
- Ensure these reportings is in line with stakeholders' expectations (Sales, Communication, Campaign, Value Proposition and Management level) and ensure these reportings take the best of existing reportings.
- Ensure that the requested reporting will also be coherent with reportings on other parts of the website.

Start Date 01/08/2015 or ASAP after this date
Duration 6 months

Location
Brussels
Je profiel: Required knowledge/ experience:

Education
Ba or ma

Languages Requirement
French OR Dutch (at least one of the two) Fluent
English Fluent

Experience
At least 3 years of relevant experience

Technical Experience
Mandatory
o Strong web analytics skills (practical knowledge about Adobe analytics (ex-Omniture) and or comScore, …)
° Understand implementation and architecture
° Understand and estimate implications of implementation
° Basic javaScript skills (can understand it)
o Moderate excel skills
o Basic SQL skills or has basic database management knowledge

Preferable
Spotfire

Business Experience
Preferable
- Messagent / Selligent expertise
- Project Management
- Several years of experience in a retail banking environment
- Preferably some experience in implementation or transition projects

Soft skills
° Team player
° Quick self-starter, pro-active attitude
° Good Communication and Influencing skills
° Good analytical and synthesis skills
° Autonomy, commitment and perseverance
° Ability to work in a dynamic and multi-cultural environment