Digital Analyst (Brussels)

Je functie: Context
Within the department "Sales" (Retail and Private Banking), the team "Digital Channels Management" is working on the website and on the app as information,
lead generation and sales channels.
The newly created team "Digital Intelligence" aims to understand and monitor the online behaviour of clients and prospects on all digital touch points.
Adequate monitoring of all data from online channels is a must: this will enable a better understanding of the online customer behavior. It will also help to make
adequate recommendations to improve the customer experience.
The team Digital Intelligence needs a digital analyst as support.

Function Description The Digital Analyst will be responsible for:
° Measure performance of our site and campaigns. Challenge colleagues, elaborate KPIs, set up dashboard/reporting - monitor - analyse - draw up
conclusions and proposals for improvement
° Creation of web analytics reports, answering to ad hoc requests and recurrent reporting needs and adequate recommendations. Give insights on reports
° Define/review tagging requirements for web analytics in our digital channels. Active involvement in testing during the implementation phase
and elaborate a dashboard that enables measuring the online customer journey (KPIs)
° Quality Testing of different defined tags
° End to End view of customer journey on our websites (from arrival on the site to sales, also in different channels

Start Date 01/01/2015
Duration 6 months

Location
Brussels
Je profiel: Required knowledge / Experience

Education
Bachelor

Languages Requirement
French Fluent in at least French or Dutch
Dutch Fluent in at least Dutch or French
English Fluent

Experience
Minimum 3 years of experience.

Technical Experience
Mandatory
° Control of technical aspects of web analytics tool (Comscore or Adobe Analytics (Omniture) as a plus) and the preceding
requirements to be able to measure these elements on the site
° Excel has no secrets for you; experience with Microsoft Access and VBA scripting is a plus
° Knowledge of SQL is a must
° Affinity with data exploitation tools as well as Business Intelligence tools (SAS, Business Objects, …). Experience in
working with SAS gives you a benefit
° Experience in Messagent, Lead Mgt and/or Inbound Marketing is a plus
° Comscore, Adobe, SAS, SQL, SEA and SEO, MS Access

Business Experience
Mandatory
° Experience of Tagging and testing of tagging on websites is a must
° Relevant experience of reporting based on digital analytics is a must
° Interest and expertise in working with figures.
° Ability to draw up conclusions based on an analysis of data and elaborate recommendations together with stakeholders
° Understanding online customer behaviour and using that knowledge to improve our digital services and sales flow and
website is a challenge you embrace

Soft skills
° Teamwork
° Client Focus (customer experience) & Focus on Quality
° Risk Management
° Result Driven
° Autonomy & commitment
° Taking Initiative
° Good Communication skills
° Organizational Sensibility
° Creativity & Innovation
° Organizational Skills (planning & organization)