Data Scientist - Amsterdam - 12 Months - 1st of June Start date

DATA SCIENTIST - AMSTERDAM - 12 MONTHS - 1ST OF JUNE START DATE!

For a client in Amsterdam we are urgently seeking an English + Dutch speaking Data Scientist who can start on the 1st of June for a 12 month contract (extension possible!). Your key responsibility lies within customer segmentation and targeting solutions.

You have at least 6-8 years marketing intelligence experience, have Hadoop and Scripting knowledge and are fluent in English.

Develop research hypothesis from business questions and follow that hypothesis through analysis and recommendations
Lead or contribute to analytics initiatives, including customer segmentation strategies, acquisition & retention strategies, predictive modelling, customer lifetime value metrics and marketing effectiveness
Contribute to the optimization of the adidas SCV (single consumer view) database from a data infrastructure and governance perspective to ensure operational excellence in the availability & quality of data required for CRM marketing activities, analytics and reporting
Collaborate with various cross-functional business partners to structure solutions to data and business questions
Take leadership role to bring various cross-functional business partners across many business units and markets to clearly understand the use cases and types of consumer segmentation and guide them to properly use the relevant segmentation for the relevant purposes
Drive optimized targeting solution to create a premium consumer experience by targeting them with the right content, in the right context in the right channel
Optimize ROI of marketing spend through the analysis of consumers' behaviour throughout different stages of their life cycle and correlating this with exposure to
Provide clear, concise, and actionable recommendations by drawing out key insights from in-depth, complex data sources and reporting these to various internal stakeholders
Define KPI´s to derive and develop the success of consumer segmentation, provide requirements to consumer Insights team for development of new reports or dashboards to support self-service analytics on consumer segments
Highly numerate with a strong capability to analyse data and produce actionable insights.
Full understanding of how digital communications can be used to acquire, develop and retain customers
Strong project management skills, Very strong communication skills
Knowledge of predictive analytics and how these can be effectively applied in a CRM environment
Strong SQL database query skills, Good skills with R or Python & Big data
Experience of reporting tools such as MicroStrategy and Tableau
Leadership, problem-solving and decision-making abilities
Someone who considers quality, accuracy and attention to detail as critical
Expert on consumer segmentation approaches ( supervised, unsupervised techniques), approaches to combine digital and market research data
Audience targeting, Audience modelling, DMP & programmatic marketing

THIS IS AN URGENT REQUEST, FOR IMMEDIATE CONSIDERATION PLEASE E-MAIL YOUR CV WITH REFERENCE SW263.