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Data Analytics and CRM Manager

Eingestellt von Capita Resourcing

Gesuchte Skills: Sales, Marketing, Client

Projektbeschreibung

Our client is a global media and publishing business with a wealth of digital titles. The primary focus of this role is to ensure data analytics and customer insight is used effectively to maximise sales and marketing performance now and into the future.

Key responsibilities:

- Identify target data for specific marketing campaigns - this will require an ability to analyse, interrogate and also develop existing databases as well as reviewing external data sources.
- Provide performance reports including campaign effectiveness performance, conversions through the sales process and ROI recommendations for future areas of spend.
- Monitor and report on data quality contained within the databases and implement actions to improve this - including initiating data cleaning optimisation programmes.
- Make recommendations for actions that will further improve the influence and positive impact that information analytics has on sales, marketing and wider commercial activities.
- Report and provide analysis on market share performance, market segmentation, customer satisfaction, prospect profiling, retention and attrition analysis.

Person Profile:
You will be highly analytical, but with the ability to operate with a commercial perspective; appreciating the importance of using data insight to drive action and change. This skill set needs to be complimented by equally strong communication skills to ensure any insight and data is understood by other teams and individuals across the wider sales and marketing functions.

You should be a self-starter; possessing strong business acumen and thrive in a dynamic and exciting business environment. You will have a consultative approach to decision making and are comfortable interfacing with a variety of partners at both a peer and executive level.

Projektdetails

  • Vertragsart:

    Contract

  • Berufserfahrung:

    Keine Angabe

Geforderte Qualifikationen

Capita Resourcing