Customer Marketing Manager

Preferred Qualifications
"Master degree in economics, business administration or related
"Proven experience (at least 2 years) and track record in consumer goods shopper marketing/trade marketing management, ideally in an international environment
"Good knowledge and work experience with the market in Belgium
"Pro-active individual enjoying working independently as well as in cross-functional teams
"Fluent in Dutch/French and English.

Job Purpose
1.Customer Marketing Manager (CMM) helps to build strong in store execution plans for key accounts
2.Manages the right distribution and shelf presentation of product assortment on shelf
4.Leads the POS development creation process
5.Ensures world class execution and timely delivery of in store promotional activities to our customers (owns the promotional calendar)
6.Evaluates key promotional activities and build on best practices & learnings
7.Understands the shoppers path to purchase and use key shopper insights to optimize the account plans and promotional calendar
8.Supports Category Management projects and business partnerships
9.CMM is part of commercial triangle between Brand Marketing, Sales and Customer/Shopper Marketing
10.BTL budget management
11.Develop digital customer communication strategy

Key Responsibilities

Manages implementation of area activation strategy and develops customer specific activation deriving from the overall area activation strategy. Delivers customer plan with excellence in execution.
Operational excellence
1.Optimal in store presentation of product assortment (drive conversion)
2.Planning and execution of promotional plan (optimal in store marketing mix, executed with excellence)
4.Knowledge of key partners strategy, shopper profiles, in store tools (dos and donts)
5.Analyse market data information (Nielsen/IMS)
6.Evaluate effectiveness of promotions (ROI)
7.Deliver inspirational trade presentations and plans that set direction
8.Below-the-line (BTL) budget management

Project management
1.Manage annual promotional calendar of key retail partners
2.Manage pharmacy promotional calendar against operating rythem
3.Being able to run multiple projects at the same time
4.Key point of contact for 3rd party agencies (creative and production)
5.Support key account mutation moments including space allocation tools (SpaceMan)
6.In store excellence measurements (e.g. store safari, Smartspotter/Roamler)
7.Support in store recommendation for brands (trade media & staff training/e-learning)
8.Compliance of POS process with RA & Quality

Innovation
1.Continuously improving the effectiveness of in store POS materials (and shopper claims)
2.Optimize POS creation process

Strategy
1.Help build strong key account plans together with Brand Marketing, Key Account Manager and area managers
2.Support on Category Management projects at key accounts
3.Understand relevant brand strategies & prioritization
4.Understand basic shopper purchase funnel (triggers & barriers) and key shopper insights

Relationship management
1.Part of commercial triangle together with Brands & Sales
2.Sparring partner for key account manager for promotional effectiveness, G2N management and shelf presentation
3.Helps to build strong Brand plans based on BTL learnings & best practices
4.Manage 3rd party suppliers