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CRM/Digital Analytics Consultant (m/f)
Eingestellt von Hays aus Mannheim, Universitätsstadt
Gesuchte Skills: Marketing, Consultant, Online marketing, Business intelligence
Projektbeschreibung
303652/3
IHRE AUFGABEN:
-Execute data mining requests via IBM-Unica, the e-shop, SQL and business intelligence tools that deliver consumer insights and monetization opportunities in order to improve the customer journey
-Collaborate with internal stakeholders and external partners to ensure accurate and on-time implementation of digital marketing campaigns
-Assist in evaluating the effectiveness of direct marketing communications utilising technical skills to derive insights for improved campaign and prospect/consumer data
-Analysis and optimisation of each stage of the customer lifecycle including e-commerce and consumer journey
-Drive the development and execution of strategic and tactical business requirements with other members of the cross functional team supporting the omni-channel strategy (including the order management system)
-Identify new areas of omni-channel opportunities beyond current organisational thinking
IHRE QUALIFIKATIONEN:
-In-depth understanding of various digital consumer journeys based on a multi-channel approach including e-commerce
-Strong understanding of omni-channel and web architecture including call centre setup and integration
-Advanced analytics and performance enhancement skills
-Ability to work in a fast-paced environment and flexibility to work under pressure
-Project management of multiple complex projects ensuring key milestones, budgets and deadlines
-Fluency in German and English and strong communication skills
WEITERE QUALIFIKATIONEN:
Online marketing manager
Projektdetails
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Einsatzort:
Bavaria, Deutschland
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Projektbeginn:
asap
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Projektdauer:
6 MM+
- Vertragsart:
-
Berufserfahrung:
Keine Angabe
Geforderte Qualifikationen
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Kategorie:
Marketing/Vertrieb, Organisation/Management