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Contract Marketing Communications Manager
Eingestellt von Set2Recruit
Gesuchte Skills: Marketing, Design, Seo, Sem
Projektbeschreibung
A BA IN MARKETING OR RELATED FIELD IS A MUST FOR THIS ROLE.
YOUR DUTIES WILL INVOLVE:
Campaign Planning/Strategy Design a paid search marketing plan - brand awareness and lead generation objectives will both need to be catered for. Work with GDS and the wider UKTI marketing team to ensure that all content is optimised from an SEO perspective. Build long-tail keyword list and copy blocks based on existing and forthcoming campaigns. Build a forecast model of expected leads from the programme.
Execution Identify and retain a bid management vendor to manage the paid search programme Work directly with Google, Yahoo/Bing and the appointed bid management agency to ensure that campaign goals are being achieved (position, cost, click-rate, ROI)
Work closely with: internal team on copy approval, and campaign briefs. Educate, train and support country/regional/head office marketing teams to use search marketing activities as part of the marketing mix. Decide the size, scope and approach of keyword list. Manage and maintain copy blocks for evergreen and ad hoc campaigns. Engage in A/B testing with regards to copy and landing page optimisation
Analytics & Reporting Develop a Search dashboard' that reports on the effectiveness of SEO and SEM activities. Ensure that the lead generation metrics are incorporated into the overall Lead Generation Programme. Creation of flight plans, schedules and communication for all stakeholders. Knowledge of attribution based modelling an advantage
Management of internal system setup. Some system setup for implementation of Search Programs (such as Google Analytics/Omniture). Familiarity with bid management tools useful. Work with the gov to resolve any tracking issues
You Must be able to gain BPSS security clearance
With the high level of applicants for this role unfortunately we are unable to reply to all. if you haven't heard back in 7 days please consider your application unsuccessful.
Projektdetails
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Einsatzort:
London, Vereinigtes Königreich
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Projektbeginn:
asap
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Projektdauer:
1Year
- Vertragsart:
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Berufserfahrung:
Keine Angabe
Geforderte Qualifikationen
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Kategorie:
Marketing/Vertrieb, Medien/Design