Channel Marketing Analyst

The CHANNEL MARKETING ANALYST is responsible for developing working with Partner Marketing and Public Sector Field marketing to create assets, collateral and campaigns specific to Public Sector partners. Campaigns could be either client-branded or co-branded between the client and the partner.

KEY RESPONSIBILITIES

- Take the lead in utilizing material from Partner Marketing, Corporate Marketing and PS Marketing to revamp into partner assets to help drive leads and enablement for partners.
- Orchestrate the internal and external resources necessary to design, refine, approve, build and launch marketing assets and programs/campaigns.
- Work independently to coordinate deliverables in the timeframe agreed to.
- Develop internal communications and collateral to promote partner achievements, solutions and strategy to the company.
- Combine multiple elements of the marketing mix including, but not limited to, strategy, content, target market acquisition, media selection, launch activities both internal and external, and identifying plans for follow-up.
- Understand of the dynamics of the partner community and how this links to the campaign.
- Generally works without consulting a manager.
- Makes decisions on how to trade-off tasks, resources, timing in the context of marketing/campaign project management.
- Determines format and frequency of ad hoc campaign reporting.

WORK EXPERIENCE

- Typically 7 or more years marketing experience in a technology environment
- MUST have a background in Public Sector (Federal Government, State/Local Government, and/or Healthcare)
- Understands all aspects of marketing and how to build multi-touch campaigns to produce results
- Strong project management skills
- Strong ability to communicate effectively verbally and in writing
- Ability to function as a virtual team leader in the context of marketing projects/campaigns
- Competency with Excel, Word, PowerPoint
- Bachelor's Degree or global equivalent in a related field
- MBA in a Marketing concentration preferred
- Business travel of approximately 10% or less yearly expected for this position