CCM- Manager - Commercial Channel Management - Market, Strategy and Pl

Role: CCM- Manager - Commercial Channel Management - Market, Strategy and Planning. (MSP)

Location: Uxbridge

Rate: Negotiable

Length: 6 month Contract

Key skills required:

My client is looking for someone who has the following:

- Market, Strategy and Planning. (MSP)
- Imbedded in the Marketing team
- Commercial Marketing
- Create go to market strategy - Longer term revenue strategy, price, promo, pack.
- Promotional understanding
- Understanding of a 1 commercial plan
- Evaluating promotions
- What are the best promotions pending different channels.
- What are the right packs, what is the best price and what is the best promotion

1: Commercial understanding/Experience - understanding P

- Generate the 1-3 Year Business Revenue Plans. Generation of longer term revenue initiatives across the key levers of Price, Promotion, Pack, Mix & Customer Investment.
- Generate the 1 Year Channel Plan. Translating Brand, Revenue & Category Strategies into bespoke Channel Plans that deliver on LRS targets, optimising the way in which we bring our brands to market. 
- In Year Course Correction. Lead the in year course correction & gap filling process of the business plan. Tracking key performance metrics, identifying key issues and facilitating the solutions.
- Working for the Impulse Controller within the CCM team to help create and deliver , (through wider teams), the long term revenue plans, in year commercial channel plans for the business, optimising  the way in which we bring our brands to market.

Basic Education:

Degree educated or similar

Basic Experience:

Experience within commercial function:
CCM, sales, marketing, category or similar within FMCG business.

Basic appreciation of wider functions' ways of working, including supply chain, manufacturing, marketing and finance.

Commercial Planning experience, with regard to developing customer/channel focused plans.

P&L management experience or understanding

Experience of delivering actionable recommendations from insight.

Preferred experience:

Working within the FMCG or Soft Drinks category.

Experience of Impulse channel, and broad base of customers

Skills:    

Trade and consumer knowledge:

Understanding of UK trade within own channel, and a basic understanding of other channels.

Promotional optimisation:

Understanding of different promotional mechanics and impact within channel and post evaluation and insight to drive ROI improvement

Data:

Ability to use internal and external data to highlight insights.

Experience with industry data sources and provides (ACN, Litmus).

Commercial management:

Good  understanding of P&L and experience of commercial decision making

Strategy & Planning:

Detailed understanding  of core elements of a  commercial plan