Campaign Marketing Manager

On behalf of my Major Financial Services client based in Craigforth I am looking to recruit a Campaign Marketing Manager for a period of 3 months.

Reporting to the Head of Marketing it will be your role to:
*Contribute to the creation of the annual [Area] Marketing Plan and the relevant marketing propositions
*Ensure all marketing activities (both online and offline) cover the appropriate audiences and distribution channels - F2F sales teams, telephony advisers/support teams, all advisers, end-to-end customer support (pre- and post-sale, mandatory and promotional) and direct marketing (both product and brand response)
*Keep fully up to date in respect of competitors' [Area] marketing activities ensuring you use this knowledge to define and create market-leading items- propose and implement new marketing ideas
*Working with all Digital marketing areas, maintain and update the relevant [Area] web content
*Use the relevant customer segmentation, targeting and analysis techniques to determine and implement the most effective propositions and marketing approaches for direct sales
*Work closely with Direct channels and call centres to ensure consistency of marketing messages, effective integration and a first class customer experience

Experience:
*Significant marketing experience, with specific experience in financial services marketing -for some roles in some teams, this will require significant end-to-end direct marketing experience
*Good understanding of the Financial Services market place and changes that will impact distribution
*Good appreciation of the needs of different distribution channels, sales experience preferable
*Good knowledge of [Product] products, legislation and the competition
*Proven Supplier, project and budgetary management
*Good multi-media experience (sales aid, online, trade press advertising and promotional campaigns)

Skills:
*Excellent communication skills - both written and verbal
*Ability to multi-task and prioritise activities
*Ability to manage expectations and ensure visibility of delivery issues and barriers
*Ability to work and lead effectively in a team and Matrix/project environment
*Translation of brand values into effective communications for key audiences
*Activity, project and budget planning and management
*Tenacity with regards to delivering communications with associated targets
*Good at building relationships across functions
*Ability to cope and adapt to change and uncertainty with the business
*Ability to inject fresh ideas and creativity into the wider marketing team
*Strong commercial skills

hy-phen Limited is acting as an Employment Business in relation to this vacancy.