Campaign Manager - Online Marketing

JOB SUMMARY
Experienced Campaign Manager/Analyst to work in a high-paced team environment managing high-touch national and regional pay-per-click clients. Requires self-motivation and commitment to delivering high levels of performance in competitive markets utilizing Google Adwords and Bing Ads pay-per-click channels. Working knowledge of pay-per-click campaign creation and management and reporting using a variety of different software a must. Ability to read HTML and JavaScript with a background in working with web administrators will be critical to this specialized Campaign Manager/Analyst.

ESSENTIAL JOB FUNCTIONS
Procure Call Tracking Numbers for new accounts
Communicate with current and potential clients and their web admins about product critical JavaScript code and oversee installation
Deliver Google and Bing conversion code and assist web admin with installation
Maintain detailed emails and notes about client/web admin touch points
Analyze URL tag parameters and JavaScript installations for potential errors
Identify programming errors on product websites that interfere with necessary product code
Participate in Pre-Sales consultations for website evaluations with potential new clients
Analyze raw call data for all SearchPro accounts for potential call quality and Call Tracking Number issues
Read and create complex pivot tables
Update and create new Excel reports for critical team knowledge base
Identify opportunities and risks for product tracking related issues
Work with current team members to develop programming and SEM pay-per-click talent
Analyze advertiser objectives and KPIs to determine optimum organizational method of pay-per-click campaign set-up
Create pay-per-click ads according to Google Adword and Bing Ads criteria
Track account performance by multiple levels including conversions, call tracking, click through rates, etc.
Trouble-shoot performance issues and problem solve
Bullpen, team environment
High-paced, independent work environment

SKILLS:

REQUIREMENTS
HTML/CSS read and write
Web development background
Back and Front End website development - WordPress, Joomla, Drupal
Creative problem solver, solutions-oriented, with a natural curiosity
Ability to convey complex ideas to the layperson
Ideally 1 year Google UI Experience and/or Microsoft Bing Paid Advertising
Understanding of pay-per-click mechanics, analysis and reporting
High level proficiency in Microsoft Excel with the ability to compile and sort data in sales level report format - macro and SQL abilities a plus
Google Adword certification desirable, or obtained within 30-days of hire
Bing Ads Accredited Professional certification desirable, or obtained within 30-days of hire

OTHER SKILLS/ABILITIES
Experience with CRMs such as Salesforce, Desk, ZenDesk, Zoho
Team skills
Research ability
Analytic skills
Professional verbal and written communication skills
Self-motivation and self-management abilities
Reporting and/or data management background; Access or SQL knowledge beneficial
Proficient use of desktop editors like AdWords Editor and Bing Ad Editor;

EDUCATION
BA/BS degree preferred or equivalent work experience - liberal arts background a plus