Campaign Manager (Interim)

Working within the Customer Management team and reporting to the Head of Customer Management; The Campaign Manager will be responsible for carrying out the data analysis, design, build, execution and measurement of customer contact campaigns that address key strategic themes within hibu's Business Plan.

Manage the design, build and execution of multi-channel campaigns and programs including Email, Display, SMS

Ensure Lead generation requirements are factored into all campaign designs

Quality check all target selection rules and approve final creative before deployment

Assist in the delivery of campaign reporting, ensuring audience understand how to fully interpret the data

Work with proposition owners to understand how products, customer and prospect journeys align with the overall contact strategy

Use operational experience and campaign results to champion/challenge effectiveness of campaigns owned

Maintain and review all live campaigns on a regular basis to ensure the data used and outcome produced is correct and still relevant

With support from the Communications team, devise and implement email reporting measures that focus on email quality, increasing opt-in rates and KPIs

Salary: £40000 - £45000 per annum + bens. Date posted: 15/07/2013