Campaign Manager

CAMPAIGN MANAGER - CRM MANAGER - DIGITAL - DIRECT MARKETING - DATA DRIVEN - RETAIL

Our well known digital broadcaster requires CRM Digital Marketing Manager who will plan, deliver and execute direct marketing campaigns across multiple direct marketing channels.

KEY RESPONSIBILITIES

- Manage multiple customer journey plans (eg welcome, retention, discovery) using behavioural and usage data to drive behavioural change and deepen engagement
- Brief suppliers and creative design agencies and work with them to scope, plan and manage the execution and creative design of campaigns
- Design campaigns to increase further understanding audiences, including capturing implicit and explicit preferences
- Work closely with the Campaign Management Platform Product Manager to ensure audience journey designs are technically configured and executable within the solution

REQUIRED SKILLS

- Demonstrated experience and deep knowledge as a CRM Campaign Manager or Digital CRM Manager with proven CRM, database, social and digital marketing as an experienced practitioner
- Thorough knowledge of direct and data-driven marketing theory and practice; testing, segmentation and targeting, campaign management, campaign analysis and customer profiling.
- Hands-on practical experience of multi-channel campaign management platforms including (ideally) email, social broadcast, social listening, SMS and push app notifications
- Demonstrable experience of delivery and tactical ownership of operational end-to-end multi-channel campaign management from planning, list selection and deployment through to providing regular feedback on campaign effectiveness and performance reporting

McGregor Boyall is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.