Campaign Manager

CAMPAIGN MANAGER/MARKETING/COMMUNICATIONS

6 MONTHS

£225 - £300

The opportunity to recruit an experienced CAMPAIGN MANAGER within a large FINANCIAL SERVICES organisation has arisen. The contract is 6 MONTHS at the rate of £225-300 per day. Knowledge of MARKETING and COMMUNICATIONS is essential. FINANCIAL SERVICES experience is desired.

The key accountabilities for the successful candidate will be to plan and deliver outstanding adviser campaigns and content to drive commercial results in line with the commercial marketing plan and so that our communications delivery becomes a point of differentiation for advisers

KEY ACCOUNTABILITIES:

- Develop & deliver Elevate's adviser campaign and content plans aligned to business targets/priorities - driven by adviser needs, the market environment, previous learnings, and our business strategy
- Use new technology and digital channels, acting on internal & external learning, innovations & new technology - optimise range of content delivery channels (online & offline) to maximise commercial results and engagement levels
- Plan & deliver content for the adviser website to drive traffic and to maximise SEO through content generation and testing
- Develop communications briefs for new adviser campaigns or content developments, ensuring that we are clear on the objectives, target audience and key messages

Write, review, edit & publish strong, compelling content for advisers for a range of media channels - Responsible for using the Content Management System to upload content to the adviser website - responsible for ensuring that Elevate's website content is compelling and logical for advisers
- Manage the remit signoff process for all communications - keep the number of signoffs to a minimum and ensure that the content remains adviser-focused and true to the brief
- Gain legal and finprom compliance approval for all communications - using evidence, challenge the rules so that we get the best possible content for advisers
- Manage external agencies & suppliers to deliver adviser content to brief
- Measure and test & learn to deliver actionable MI and reporting to demonstrate the value of campaigns and content - act on lessons learnt to refine and improve adviser content

SKILLS AND EXPERIENCE:

- Online experience to implement SEO and to deliver content that drives traffic to the adviser website
- Experience of the Financial Services market, financial products and the regulatory body (FCA)
- Copywriter, proof reader & content producer with experience creating adviser storyboards or adviser journeys
- Excellent digital behaviours - fast-paced & agile approach to work, with a passion for providing customer focused communications
- Offline and online content management experience for financial advisers
- Experienced in using external agencies & suppliers to deliver communications
- Marketing qualifications required - Degree level or Professional Diploma
- FS qualifications preferred - CFP/CII