Business Analytics Manager

Working for a global pharmaceutical organisation you will be tasked with leading, engaging, and managing on analytics. Provision of sales and marketing analysis to meet requirements to facilitate decision making.

Duties
*Develop knowledge of strategic intent for allocated brands in order to proactively deliver business analytics solutions and customer/market insight, to aid and support the sales and marketing activities of the industry sector.
*Work with sales and marketing to develop top down and bottom up segmentation and targeting or prioritisation strategies and action plans to ensure identification of the most appropriate customers.
*Pro-actively work with all relevant business areas to identify trends and business opportunities at customer account and network level
*To manage the specification, design, development and maintenance of reports and/or dashboards that stay current with relevant KPIs and support the plans of all levels of sales and marketing internal customers.

Previous Experience
*Understanding and implementation of business strategy & performance drivers
*Statistics & analytical functions
*Strong analytical skills with knowledge and experience of a wide range of statistical techniques/methodologies utilised in a Pharmaceutical & other market
*Proven experience working with routine primary/secondary/continuous data - eg IMS, Cegedim, NHS information centre
*Good working knowledge of industry body guidelines (APBI, BHBIA) and impact on business practice

Full job spec available upon application