Banking Product Marketer

BANKING PRODUCT MARKETER

We are seeking a Banking Product Marketer to join a Global Banking organisation in supporting the strategic direction and execution of all marketing activity related to selected Banking products, across investment banking and transaction services or products. The position is based in Canary Wharf for an initial 12 months contract.

ROLE SUMMARY:

The role involves supporting delivery of a full marketing plan to promote selected Banking products so that the firm increases it's business with existing clients and wins new business. The role includes positioning, messaging, collateral, advertising, digital marketing, direct mail, client events and research. In doing this, the role holder needs to work closely with members of the Events/Sponsorships teams, Marketing Services and Strategyprofessional, focused and reliable

HIGH DESIRABLE:

- Experience working in a corporate and investment bank and familiarity with investment banking and transaction services products, in particular, is highly preferred
- Understanding of corporate banking and corporate finance solutions or a natural aptitude for complex product information is highly desirable
- Deep understanding of content marketing tools
- Strong familiarity with email marketing processes