B2B Communications Manager: VISA Europe

B2B COMMUNICATIONS MANAGER

LOCATION: PADDINGTON

The Sales and Marketing team at Visa Europe is responsible for managing the relationships we have with our member banks as well as shaping and delivering our marketing strategy. Working across all of our 38 markets in Europe, the Sales and Marketing team support Country Operations including marketing at a brand and product level.

The team have a broad remit spanning brand marketing, digital marketing, sponsorship management, account management and product and market development.

The B2B Communications Manager will play a key part in managing communications to B2B audiences for Visa in the UK & Ireland. The Manager will be responsible for the creation and execution of a B2B communications plan in support of the business priorities of Visa in the region to inform and engage with Visa's members (banks & payment providers), key influencers and players across the payments ecosystem. This new role is an opportunity to shape the way that Visa communicates with these audiences using a variety of traditional and new channels working closely with the regional senior management team

YOU WILL BE RESPONSIBLE FOR:

- Creating a measurable B2B communications plan/strategy for the UK & Ireland
- Lead on day-to-day delivery of B2B communications to identified audiences
- Build strong relationships with senior executives in the UK & Ireland to act as a trusted advisor on B2B communications
- Work with Corporate Communications to plan and execute B2B comms activity in the region in support of PR, public affairs and thought leadership campaigns/events
- Create and manage a content calendar for regular communications to identified B2B audiences using a mix of traditional and new channels
- Draft and approve content including digital newsletters, press releases & digital content Review existing communications channels and create/manage digital/social channels
- Create an events/conference programme, managing interaction with guests/organisers and creating supporting materials
- Manage internal communications within the division to ensure consistency of message to B2B audiences through client-facing teams such as sales & marketing
- Manage external suppliers
- Budget management including contract, procurement and invoicing processes

THE SUCCESSFUL CANDIDATE WILL HAVE:

- Proven experience of developing and implementing communications programmes - PR and/or B2B and/or internal comms
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Strong negotiating and influencing skills with senior executives
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High standard of written and oral communication skills with the ability to communicate clearly and persuasively
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Experience of writing and planning digital editorial content, publishing and tracking effectiveness
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The ability to work both independently and as part of a team
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The ability to quickly develop an understanding of the internal and external context in which an organisation operates

- Budgeting skills
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Commercial awareness and business acumen

Think you know Visa Europe? Visa may be the world's leading payment brand, but there is a lot more to us than meets the eye. We are a not-for-profit membership association and are entirely independent of Visa Inc and as such, are responsible for shaping and delivering highly innovative and secure products and services to our members. Whilst we don't lend any money, we do provide the infrastructure, technology, security and branding to allow payments to happen quickly and safely globally.

Visa Europe is responsible for 38 markets across Europe, each providing unique opportunities and challenges. This is an exciting time to join us at Visa Europe - the industry is rapidly evolving and is characterised by a high degree of innovation in new payment methods emerging primarily as a result of the increase in E-commerce and mobile usage. As the market leader in Europe with one of the most recognised and trusted brands in the world, Visa Europe provides an unparalleled environment for you to utilise your current skills and experience whilst learning and developing new ones as we continue to be a pioneer in the fintech industry in Europe.