Adviser Communications Manager

ADVISER COMMUNICATIONS MANAGER

6 MONTHS

BRISTOL OR BASINGSTOKE

ASAP START

£300-400 PER DAY

The opportunity to recruit an experienced COMMUNICATIONS MANAGER within a large FINANCIAL SERVICES organisation has arisen. The contract is 6 MONTHS at the rate of £300-400 per day. Knowledge of MARKETING and COMMUNICATIONS is essential and FINANCIAL SERVICES experience is desired.

The key accountabilities for the successful candidate will be to work as part of the wrap Communications Management team to manage delivery of the wrap commercial marketing plan and create compelling online and offline content for advisers so that it becomes a point of differentiation for the wrap business.

JOB RESPONSIBILITIES:

- Lead the Adviser Communications team to deliver the commercial marketing plan.
- Lead the Adviser Communications team to deliver the communications strategy and digital channel development/optimisation - ensuring optimum engagement by target audience.
- Manage delivery of the adviser content strategy & plan to drive coordinated implementation across the team, aligned to business targets/priorities.
- Lead the Adviser Communications Team to deliver engagement and quality website traffic in line with the wrap business plan.
- Develop & implement new technology and new ways of delivering adviser centric communications - proactively seek to understand how we can maximise the differentiation of campaign delivery and content.
- Use research, data and campaign reporting as source of insight for campaigns and communications to ensure effective targeting and content relevance.
- Ensure compliance across all communications.
- Manage the workload of a team of four campaign managers to deliver compelling content. Coach and support the team in the delivery of adviser content.

Skills and Experience:

- Demonstrable FS market and specifically Platform knowledge and experience, including the regulatory body (FCA).
- Significant digital marketing experience (email, mobile, iPad, videos, SEO/PPC) and behaviours - fast-paced & agile approach to work with a passion for providing a customer focused service.
- Outstanding digital communications, copy-editing and proof reading capabilities refined within a financial services environment.
- Experienced at managing external agencies & suppliers to drive quality & drive down costs.
- Offline and online content management experience for advisers.
- Marketing qualifications required - Degree level or Professional Diploma & FS qualifications preferred - CFP/CII.