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Acquisition/Marketing Manager - West London - £300-£350 per/day

Eingestellt von Testing Circle Limited

Gesuchte Skills: Marketing

Projektbeschreibung

ACQUISITION/MARKETING MANAGER - WEST LONDON - £300-£350 PER/DAY

//CORE RESPONSIBILITIES

AS MANAGER, ACQUISITION & FIRST 90 DAYS, YOU WILL DRIVE GROWTH IN ACQUISITION OF NEW CUSTOMERS IN THE BUSINESS AND IN THE ACTIVATION AND ADOPTION THE BUSINESS BY THE CONSUMER PORTFOLIO.

- Testing new acquisition sources, above and beyond ACQUISITION including the optimisation of our Guest flow and upgrading Guest members to full accounts.
- Building, OPTIMISING and executing on the activation and adoption strategy and execute programmes and campaigns to drive activation of new customers through multiple channels, and adoption to 90 days TOB.
- Work with ANALYTICS TEAM to brief and produce analysis on campaign performance and use findings in the development of future activity based on results.
- Carry out research on the competitive landscape and use findings in the development of activation and adoption STRATEGY.
- Partner with BRANDTEAM to ensure all messaging meets objectives and all campaigns meet brand guidelines.
- MANAGE campaign-level BUDGETS and overall activation and adoption budget to plan

//REQUIREMENTS

1. EXPERIENCE

- Experience of E-COMMERCEMARKETING - a retail and/or financial services background is preferred
- Experience within CRM preferably with demonstrable skills in developing programmes or campaigns within the 'early months on books' territory
- Ability to use initiative, ANALYTICAL skills and CREATIVE skills to produce campaigns and programmes
- An ability to build strong working relationships across the organisation (internally and externally)

2. TECHNICAL SKILLS

- A strong understanding of the creative briefing and CAMPAIGNDELIVERY process
- Ability to transfer CAMPAIGNANALYTICS and customer insight into actionable recommendations and to deliver on those recommendations
- Experience of WEBANALYTICS and online tracking systems such as Mediaplex and Omniture is preferred
- Strong MS Office skills, particularly PowerPoint and Excel

3. QUALIFICATIONS:

- Excellent academic background
- Relevant degree and CIM preferred

ACQUISITION/MARKETING MANAGER - WEST LONDON - £300-£350 PER/DAY

Projektdetails

  • Vertragsart:

    Contract

  • Berufserfahrung:

    Keine Angabe

Geforderte Qualifikationen

  • Kategorie:

    Marketing/Vertrieb

  • Skills:

    marketing

Testing Circle Limited