Accounts Campaign Manager

Account, Reading, 6 months, management.

My exclusive client is looking to hire a Key accounts Campaigns Manager to work in Reading on a 6 months contract.

My clients aim is to provide key accounts with a marketing service that is tailored to their needs.
Their aim is to build and maintain marketing-to-marketing relationships with their accounts, identifying and delivering their marketing needs on a day-to-day basis and proposing new ideas to help them achieve their objectives

Skills needed to apply:
*Excellent communication skills - especially presentational, but also written and verbal
*Relationship management with senior commercial and marketing management within key distributors
*Delivery of large scale marketing services to multi-site and complex distributors
*Able to identify and champion key distributor specific needs within wider development projects
*Challenge and improve sales processes and practises
*Capable of producing sales, adviser and customer marketing materials
*Creation of integrated marketing plans and campaigns across all target audiences and media types
*Creation of digital communications for use within large, complex organisations
*Ability to manage expectations and ensure visibility of delivery issues and barriers
*Translation of brand values into effective communications for key audiences
*Activity, project and budget planning and management
*Tenacity with regards to delivering communications with associated targets
*Good at building relationships across functions, especially sales management and front-line advisers
*Ability to cope and adapt to change and uncertainty with the business
*Ability to inject fresh ideas and creativity into the wider marketing team

Experience
*Significant marketing experience, with specific experience in financial services marketing - this will require end-to-end marketing experience from sales communications to customer collateral
*Translating independent distributor's business plans into marketing plans
*Definition and delivery of bespoke marketing services for key distributors
*Good understanding of the Financial Services market place and changes that will impact distribution
*In depth understanding of the differing business models of independent financial advisers
*Presentation of marketing plans and proposals to senior management in distributors
*Negotiation of share of voice with independent advisers
*Good appreciation of the needs of different distribution channels, sales experience preferable
*Good knowledge of all financial services products, legislation and the competition
*Proven Supplier, project and budgetary management
*Good multi-media experience (sales aid, on-line, direct marketing, digital communications, sales communications, trade press advertising and promotional campaigns)

Accountability's/Responsibilities
Role Specifics
*Contribute to the creation of the annual Key Accounts Marketing Plan
*Act as the relationship manager for a number of specified key accounts, coordinating activities across the business into a cohesive and single view for the specified accounts
*Where required create and deliver specific marketing plans for each account for approval and sign-off - define all required internal and external ongoing services, campaigns and bespoke activities are captured
*Attend all joint planning meetings with the management of these accounts
*Draft, create and gain approval for, all required communications, including support for product launches, major campaigns, BAU items and anything else that could create market/business opportunities for my client
*Ensure all marketing activities (both on-line and offline) cover the appropriate audiences and distribution channels - F2F sales teams, telephony advisers/support teams, all advisers, end-to-end customer support (pre- and post-sale, mandatory and promotional) and direct marketing (both product and brand response)
*Keep fully up to date in respect of competitors' marketing activities ensuring you use this knowledge to define and create market-leading items for these key accounts - propose and implement new marketing ideas
*Working with the ADs, BDMs, product owners and front-line sales teams, create and deliver compelling marketing services, activities and items for use by these key accounts (internally and externally)
*Engage all relevant stakeholders across the business to ensure the plans and activities you are delivering meet their needs and are fully supported by them
*Where required, brief marketing requirements to internal and external suppliers - ensure these are produced on time and meet your brief
*Working with all Digital marketing areas, maintain and update the relevant web content for key accounts
*Ensure all stakeholders are regularly appraised of progress and that issues are escalated and resolved
*Use the relevant customer segmentation, targeting and analysis techniques to determine and implement the most effective propositions and marketing approaches for use with these accounts
*Review the performance of the marketing activities delivered to demonstrate the contribution to commercial results and the improving effectiveness of the marketing - continuously improve the end-to-end marketing services and tool-kits provided
*Review all available insight to ensure everything you deliver (plans and marketing communications) are appropriate and 'best-in-class'
*Ensure all external agencies deliver to their performance targets for your activities
*Quality-check all communications activity against brand tone of voice and identity guidelines
*Coordinate the development and delivery of marketing activities with areas outside of Marketing to ensure messages are aligned across audiences
*Ensure all marketing activity processes are used in the creation of all materials/activity
*Manage activities and services to budget

Account, Reading, 6months, management, end to end,

hy-phen Limited is acting as an Employment Business in relation to this vacancy.