Accessory Marketing & Lifestyle Specialist Job

ACCESSORY MARKETING & LIFESTYLE SPECIALIST needed for a CONTRACT opportunity with Yoh's client located in HERNDON, VA.

WHAT YOU'LL BE DOING:

- Assist with the development, drive and management of lifestyle portfolio for the US market and other departments.
- Assist in creating, tracking & implementing growth initiatives, advertising, merchandising, incentive & promotional programs to increase profitability for all Dealers.
- Leverage the current and future technology to provide enhanced marketing for accessories and lifestyle.
- Responsible for supporting the attainment of Sales objectives for all accessory categories.
- Support corporate growth initiatives for Volkswagen accessories and lifestyle collection
- Support creative development, advertising, marketing surveys, in-dealership and online promotions, point-of-sale, press releases, SEMA presence, etc.
- Analyze accessories lifestyle collection purchases/sales to ensure correct competitive price level and effective marketing/sales promotions
- Support and communicate with Regional staff to create and implement AfterSales initiatives and special initiatives/events
- Prepare business plans to support marketing initiatives and manage budgets for on-going projects
- Integrate and market accessories and lifestyle in eCommerce platform into tier I, tier II, and tier III sites
- Oversee accessory and lifestyle public-facing websites and content - ie integration of content into dealer websites, internally-hosted vs. brand-hosted
- Perform appropriate analysis of E-commerce opportunities, competition and results
- Manage assigned budget while consistently seeking revenue and cost optimization
- Work across marketing department and internal groups to ensure accessories and lifestyle collection is well represented
- Assist with the development of accessory and lifestyle social media content
- Support implementation of mobile strategy
- Manage & track performance KPI metric's

WHAT YOU NEED TO BRING TO THE TABLE:

- Bachelor's Degree or higher required
- Five (5+) years of experience in marketing or advertising
- Experience in working with multiple suppliers & vendors
- Analytical and conceptual thinking - using logic and reason, creative and strategic
- Communication skills - interpersonal, presentation and written
- Integration - joining people, processes or systems
- Influencing and negotiation skills
- Problem solving and Resource management skills

GET HIRED, APPLY NOW!

RECRUITER: Evan Leonard

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer, M/F/D/V.

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Enterprise: IT & Telecom