Arne Schaepe

Arne Schaepe

Vita

9th March 1975 

Born in Berlin 

Nationality German 

Unmarried  

Work experience 

Since 01/2017 

Strategy Consultant Marketing & Digitalisation, Self-employed, 

Frankfurt. 

Consulting of clients in various industries: telecom, software, hotel, 

food service, publisher, yachting, sports. 

Projects: customer loyalty portal, app development, brand management, 

search engine optimisation, social media channels, campaign management 

and video production. 

03/2012 - 12/2016 

Manager Corporate Marketing Europe, Allianz Global Investors GmbH, 

Frankfurt. 

Development of the European marketing strategy, implementation of a 

regular global brand measurement and competitive market research. 

Budgeting, controlling and tracking of all marketing activities and 

online campaigns and optimisation of the marketing mix across all 

channels and clients. 

Managing the FC Bayern Munich & Allianz Arena sponsoring projects, 

e.g. Manuel Neuer investment product online campaign and stadium 

perimeter advertising.   

Advancement of the global corporate profile, corporate identity and 

company values. Close teamwork with global sales channels as well as 

digital & product marketing departments. Management of media, creative 

& market research agencies. 

10/2006 - 02/2012 

Manager Digital Marketing, Allianz Global Investors KAG, Frankfurt. 

Advancement of content, services and online brokerage applications of 

www.allianzglobalinvestors.de

 and .com, the websites for private, 

institutional and international fund investors. Conception and 

realisation of innovative online marketing and sales campaigns (SEM, 

SEO, social media, mobile applications, new content and customised 

client portals, e.g. Commerzbank) inclusive process integration and 

controlling. 

Strengthen the brand through a cross channel marketing mix. Exclusive 

online sponsorship of BILD.de sport channels during the 2010 Soccer 

World Cup. Project management of several relaunches and migrations of 

different websites and companies that were merged with Allianz 

Global Investors, e.g. dit, dbi, cominvest and adig. 

04/2003 – 09/2006 

Project Manager Online Banking, Deutsche Bank P&GK AG, Frankfurt. 

Production of strategic and operational specialized concepts and 

project plans of 

www.deutsche-bank.de/pbc

, the portal for private and 

business clients. Presentation with the business sponsors. Conception 

and implementation of marketing and sales actions inclusive process 

integration. Process analysis of the distribution channels and 

monitoring of optimisation measures. Briefing and controlling of 

external services. Working in interdisciplinary project groups. 

Managing projects of co-operations for co-branded credit cards and co-

branded savings products as well as the web infrastructure upgrade to 

Solaris 2.8 and WebObjects 5.2.1., new development of current internet 

applications. 

09/2001 – 03/2003 

Project Manager Online Brokerage, maxblue - Deutsche Bank AG, 

Frankfurt. 

Development and controlling of online sales processes. Design 

advancement and content support of 

www.maxblue.de

, the online 

brokerage portal of Deutsche Bank. Management of external agencies and 

coordination of the co-operations with internal departments and 

divisions of Deutsche Bank. 

Implementation of an online bookstore, integration of a mobile banking 

offer and an introduction of ‘WebSign’, a smart card system for safe 

online transactions. Redesign of the entire maxblue website in the 

context of the restructuring of the private customer business of 

Deutsche Bank. Conception and execution of measures for customer 

connection and new customer acquisition. Online and email marketing, 

establishment of a community and implementation of a chat module. 

10/2000 – 06/2001 

Head of Marketing/Sales/CRM B2C, wallstreet:online AG, Düsseldorf. 

Headed team of 12 associates.  

Responsible for advancement of marketing and sales activities B2C of 

www.wallstreet-online.de

. Production of the media schedule, content 

drafts of print and online advertisement, sport sponsoring and direct 

marketing. Coordination of external agencies. Advancement of the 

existing range of products. 

06/2000 – 09/2000 

Manager Businesss Development International, wallstreet:online AG, 

Düsseldorf. Headed team of 2 associates. 

Development of the international expansion. Production of market 

analyses for countries in the regions Europe, Asia, North and South 

America. Development of country-specific business plans, consisting of 

fiscal plannings, market entry strategies and operation of projects. 

Selection and approach to possible international co-operation 

partners. 

11/1999 – 05/2000 

Project Manager ‘company move’, wallstreet:online AG, Düsseldorf. 

Responsible for the choice of the location, change and setup the new 

2,500 qm large office. Planning and coordination of the interior 

fittings and the interior arrangement with the owner, building firms, 

architects, electrical enterprises, information technology specialists 

and office equipment enterprises. Organisation of the removal of the 

entire staff. 

05/1999 – 10/1999 

Head of Technology, wallstreet:online AG, Düsseldorf. 

Development and support of the information and communication systems. 

Experience with PC hardware, network technology, Windows NT, Office 

2000, data bases such as Reuters and Bloomberg as well as internet 

applications. 

05/1999 – 05/2000  

Head of Training, wallstreet:online AG, Düsseldorf. 

Responsible for the attitude, support and social integration of 

trainees. Production of training curricula, manuals for introduction 

to the company and practical course certifications. Elaboration of 

internal training courses. 

05/1999 – 05/2000 

Head of US Markets (financial journalist), wallstreet:online AG, 

Düsseldorf. Headed team of 12 associates. 

Responsible for the editorial department and structuring of the daily 

news coverage of the US financial markets for 300.000 users. Awarded 

best business content in Germany. Main topics: shares, loans, foreign 

exchange and interest policy. Production of market and branch reports, 

company profiles, fundamental and technical analysis, interviews and 

background reports.

Education and Qualifications 

10/2010 - 07/2011  

Challenge Program, Allianz Global Investors, Frankfurt 

Tutorial: Executive coaching for managers 

10/2003 - 10/2006 

Continue pursuing a degree while working. 

University of Applied Sciences, Darmstadt 

Course: International Studies of Business Administration 

Main focus: Marketing 

03/2001 – 07/2001 

Gustav Käser Training International, Düsseldorf 

Tutorial: Coaching for managers 

10/1996 – 01/1999 

School of International Business (Humboldt-Unversität), Berlin 

Course: Business Economics 

Main focus: Marketing 

09/1994 – 06/1996 

Bank traineeship, Bankgesellschaft Berlin, Berlin 

Course: Financial services 

Degree: Qualified bank employee 

08/1987 – 06/1994 

Luise-Henriette-Gymnasium, Berlin 

Intensive courses: Politics and Mathematics 

Degree: Abitur (diploma for university admission) 

Language Skills 

German              mother tongue 

English written     advanced level 

English spoken      advanced level 

Spanish             basic level 

French              basic level 

Interests 

Science & technology, travelling, literature, sports, arts. 

5 years active member of ‘Deutsches Rotes Kreuz’ as ambulance man.