Marketing Applications Consultant Job

MARKETING APPLICATIONS CONSULTANT needed for a CONTRACT opportunity with Yoh's client located in WALNUT CREEK, CALIFORNIA.

THE BIG PICTURE - TOP SKILLS YOU SHOULD POSSESS:

- Customer Relationship Management
- Marketing Operations
- Marketing Analytics

WHAT YOU'LL BE DOING:

- Support the design, implementation and delivery of new Customer Relationship Management and Marketing Management tools and business processes.
- Provide hands-on support during the requirements elicitation process as well as thought leadership and strategic recommendations about industry best practices, for both systems and process design, to improve effective creation and delivery of list based, non-list based and digital campaigns.
- Collaborates with business leaders to achieve enterprise objectives and core business initiative performance targets.
- Provide consulting leadership to the planning, design, redesign and implementation of new business models and also to ensure successful understanding of business impacts and delivery of performance improvements.

WHAT YOU NEED TO BRING TO THE TABLE:

- Eight (8+) years of experience with marketing operations, database marketing and/or digital marketing experience, marketing analytics, predictive modelling and/or marketing data management.
- Bachelor's degree in related area (Business, Marketing or Computer Science) or an equivalent combination of education and experience.
- Demonstrated ability to maintain a forward-thinking vision and approach to Marketing; identifying industry trends to become more competitive as it pertains to direct mail, email and digital marketing.
- Advanced knowledge of marketing principles, concepts, techniques and applications including database marketing, segmentation models, demographic overlays, vertical lists, list/non list based campaigns, and the closed loop data flow required for attribution and tuning.
- Knowledge of Marketing Operations and Planning within a highly complex environment crossing multiple Lines of Business (LOBs) and customer marketing objectives (acquisition, retention, usage, collections, leads, etc.).
- Experience managing the use of key technology applications for Marketing Operations (Planning) and Campaign Execution; includes campaign management, application support and development.
- Proven experience leading analysis of key initiatives requiring marketing execution project resources or expertise (eg Preference Management, Multi-Channel Lead Management)
- Familiar with CRM (Consumer Relationship Management) and Marketing Management software solutions.
- Able to drive Operational Excellence through automation of key execution processes.

OPPORTUNITY IS CALLING, APPLY NOW!

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer, M/F/D/V.

J2W: PROF

MONJOBJ2WNWCORP

Ref:

SFSF: PROF