Head of Mobile Content Platform

Head of Mobile Content Platform is required by HSBC for global digital transformation programme.

.*This will require someone who, can/willing to be, hands on. ie Expert in Hybrid (Cordova/PhoneGap), iOS, native, JavaScript and Android technologies*

The global digital transformation programs' main purpose is to accelerate our digital and streamlining strategy across our six largest markets - Canada, France, Hong Kong, Mexico, UK and USA.

This role will be a key enabler for HSBC's digital evolution, which is in turn one of the top priorities for the Retail Banking & Wealth Management business. By ensuring that the mobile channel has world class content, dynamic, location, messaging and optimisation capabilities, backed by robust and efficient delivery and governance approaches, he or she will be pivotal in HSBC's positioning for customers in a mobile-first world.

Responsibilities:

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Responsible for driving the evolution of the platform(s) that power the mobile experience and product(s) to adopt new capabilities and approaches that enable our product teams to offer HSBC's customers with experiences that are increasingly tailored, relevant, timely and measured.

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Responsible for ensuring that the content and content governance for the mobile channel are fit for purpose and consistent with the overall content governance and that the mobile channel evolves as the governance and the digital platforms also evolve, by driving technical and operational improvements.

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Required to manage numerous stakeholders in business areas, countries and support functions (such as digital, the digital centres of excellence, marketing, technology, legal and compliance), ensuring that all needs are met whilst working in collaboration with the Platform Management and the Mobile teams to drive forward the content and agendas and to evolve the mobile proposition and platform.

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Need to be able to identify opportunities for improving the engagement with our customers via the mobile channel, drive opportunities for mobile optimisation and strive for consistency with the rest of the digital estate.

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Remain abreast of industry and technology trends, study the competition and anticipate the needs of the company and the user base.

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Regularly examine the structure of the team, technology and processes to determine what changes need to take place to ensure problems are solved and market needs are addressed ahead of time.

Principal Accountabilities:

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Work within the mobile cross-functional team(s) to represent content platform/content management.
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Collaborate with the Value Added Digital Messaging team and other key programmes to drive the in-market activation of key mobile messaging channels (eg SMS, push notifications, mobile optimised email).
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Develop approaches/requirements and propose solution to enable fast, effective and controlled content deployments into the mobile channel and apps. Devise appropriate approaches for both native and hybrid mobile applications.
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Developing the approach and solution(s) for copy & content localisation processes that are integrated and coherent with other digital channels. Ensure the mobile channel(s) increasingly adopt the newly developed content services and processes to reduce operational efforts and risks.
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Inform the strategy for hybrid and mobile applications development.
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Drive forward the adoption of technologies that enable the integration with analytics, optimisation, messaging technologies that our teams can use to measure and test the evolution of the mobile user experience.
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Write business requirements for technical spec to ensure governance model is replicated in all digital delivery platforms
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Build and maintain processes and relationships with the business teams who need to develop and deploy mobile-only content
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Represent the mobile channel in the wider digital content forums
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Establish and chair relevant mobile-only or mobile-first forums and regular meetings as needed.

Candidates must have the following experience:

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Mobile technology SME, both Function & technical (iOS, Android, native, JavaScript, Cordova, PhoneGap, HTML5, CSS)
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Managing mobile/web E-commerce teams for large corporate companies (ie blue chip, Fortune 500, FTSE 100, well known brands, etc)
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Demonstrated Experience in content architecture, content management and content APIs
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Strong performance management and team development skills
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Knowledge of web technologies and digital metric tracking tools
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The ability to quickly understand customer and operational considerations
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Experience of process improvement and LEAN thinking methodologies.
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Highly developed communication skills, both written and verbal, to explain complex or technical issues.
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Strong Negotiator, with selling expertise and the ability to co-ordinate across all Business functions and in the external Digital Market
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Supporting executive and non-executive working groups and effecting change through people in a large Matrix organization
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Managing operational functions, directing process reengineering and efficiency exercises. Keen understanding of products, services and underlying processes to fulfil.
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Subject Matter Expertise of channel, including technical, commercial, market place and customer considerations
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Respectful of different cultures, working with colleagues from across all 5 regions (North America, LAM, Middle East, Asia Pacific and Europe)